Automotive Advertising Consistency is among the keys to long-term success. We all know automotive advertising is a process, not something that happens overnight. The purpose of today’s blog is to underscore the importance of automotive advertising consistency.
Think about it: You know all about your dealership, its cars, its staff and the way it works. But the vast majority of those who are potential customers don’t have a clue. Automotive advertising consistency gives them the information they need to know.
Automotive Consistency Reasons
So why is sending a consistent automotive message so vitally important? Whether it’s traditional or online media, the same message builds frequency and familiarity. The more they hear it, the more likely they are to remember it. In addition, the same message across the board avoids confusion in the marketplace – and confusion would be the last thing you’d want! After all, you already have plenty of competition for customers; why make your job that much harder by muddling your own waters.
When you send a consistent, useful and relevant message to your potential clients, not only does it build familiarity like we mentioned earlier – it also builds trust. Over time, your community will begin to see you as an expert in your field … exactly what you want to be known for when it’s time for these folks to go car shopping. Where there is trust, more sales follow, as well as more word-of-mouth referrals to others.
Think about the companies in your area that have had the same company logo, tagline and appearance for a number of years – automotive or otherwise. You can bet that each time the people in your community see automotive advertising consistency in action, they get the feeling they know exactly what to expect from that particular brand and business.
Get Your Own Consistent Message
Adapting your own dealership’s message across multiple media channels (radio, television, print, online) may seem like a challenge, but if you have the help of an automotive advertising agency like JKR Advertising & Marketing, it can be seamlessly done.
When the potential customers in your community see your advertisements in various places – then go to your dealership Website, is the branding consistent enough for them to quickly identify your store with everything they’ve seen? If you can’t say yes to this, we invite you to give us a call here at JKR Automotive Advertising at (321) 397-0777 and ask for Eric Tigner.
JKR Automotive Advertising: We Move Cars!