Automotive Newsletters Increase Sales & Customer Retention

January 3, 2014
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Automotive NewsletterJKR’s Automotive Newsletters are the perfect tool to help your dealership keep its current customers … and get additional revenue from them, too! Automotive Newsletters contain service coupons, which help increase service visits and keep your dealership top-of-mind with your customers. This is vital during a time when customer retention is more important than ever!

While the quest to acquire new customers never ends, it’s also of utmost importance to regularly strengthen the relationship with your current customers. After all, NADA’s research shows that it costs 10 times more to find a new customer than retain a customer you already have. 

Automotive Newsletters enable genuine communication through regular, direct contact with proven buyers of your products and services! Our newsletters provide meaningful articles, helpful tips and money-saving coupons to enhance your customer’s ownership experience. Newsletters encourage regular service visits, increase referrals, and keep your dealership in the forefront of your customers’ thinking.

No dealership is too big or too small to benefit from JKR Automotive Newsletters, as both high-volume and small-market dealers use JKR’s Automotive Newsletters with great success. They Increase service visits immediately which boosts your bottom line, and a resulting long-term benefit is the bonding of customers to your store.

Newsletters Produce Tangible, Trackable Results

Dan McCrann, Parts and Service Director of Orlando Kia, reports coupons from his Spring 2013 Newsletter were used by 21% of his service customers at his East Orlando location. That is well over 10 times better than the expected results of a successful direct-mail piece! “Each time a JKR newsletter goes out, I see a tremendous spike in our service business,” Dan said. “Newsletters are a highly effective service promotion and customer retention tool.”

JKR’s Automotive Newsletters are All-Inclusive

Newsletters are a turnkey operation from concept to delivery, including research, writing, editing, original artwork, photos, database scrubbing, printing and shipping.

FREE Automotive Newsletter Review

JKR is offering a FREE Automotive Newsletter review. We’ll take a look at your current newsletter and give you our expert feedback. Call (321) 397-0777 or fill out the form on this page to get things started.

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