Kia Motors America, Inc. (KMA) announced a major improvement to its Kia Certified Pre-Owned (CPO) program. KMA, which distributes vehicles through its network of authorized independent Kia-brand dealers in the United States, has selected CARFAX as its vehicle history provider of choice for Kia’s CPO program. Consumers shopping for a Certified Pre-Owned Kia now can buy with greater confidence every Certified Pre-Owned Kia vehicle comes with a free CARFAX Vehicle History Report.
Kia is constantly moving the needle in providing superior quality and value to their customers, said Joe Koenig, vice president of CARFAX. Choosing CARFAX Vehicle History Reports as an integral part of the Kia pre-owned vehicle certification process is a natural next step. We’re proud to help make Kia’s Certified Pre-Owned Program even better.More
Atlanta Business Chronicle – by Carla Caldwell, Morning Call Editor
Production at Kia Motors America’s assembly line in West Point, Ga., is “ramping up at a rapid pace,” and on Thursday the 300,000th vehicle, a silver Sorento crossover utility, rolled off the assembly line, reports the Columbus Ledger-Enquirer.
Several weeks ago in Ad Age Daily an article discussing “how we grow our advertising agency” caught my eye. The article discussed was how ad agencies were so inept at selling their own services. The attendant blog generated much breast-beating, mea-culpas, parsing and parting: What is selling? The different kinds of selling consultative, relationship/partnering, hard sell and persuasive. Who should do it, partners and principals, new business development specialists? Yadda yadda, etc. etc. Book lists were suggested, the dearth of training was bemoaned, but all in all, none were able to identify the best way to sell advertising services, and I could no longer remain a silent observer and posted the following:More
Of nearly 100 clients we have 68 auto dealers of the same brand spread from coast-to-coast this amounts to approximately 8.5% of all that brand’s franchisees in the country. And to spare the reader the boring details, the bottom line is when compared to their fellow franchisees, our clients averaged 75 new units per month, while the remaining dealers averaged 52 new units per month.
Our clients sell 43% more than their peers and we’ve got the numbers to prove it.