JKR Automotive’s client advertising is not a cookie-cutter, one-size-fits-all endeavor. We listen to each client’s needs and wants, and quickly become acclimated with the overall media market landscape in the client’s location. Taking these factors into consideration, we go to work to produce advertisements that increase foot traffic and sell cars. To ensure their success, there are a few fundamental things we always keep in mind.
Client Advertising Rules
When we produce our client advertising, we’re well aware that what works in one market might not have the same success in another. For example, the all-wheel-drive capabilities of a Subaru might be a top selling point in the Midwest … but in Florida? While it’s certainly a cool feature, it’s not as much of a necessity in the Sunshine State.
It’s also important to always emphasize the benefits of the products and services early in the advertisement. This is the case for a couple reasons. First, if the viewer/listener has something else going on as they are being exposed to the message, their attention span may be short. Second, the more the benefits are buried in the ad, the less likely the consumer will realize their importance.
Next, we believe in being very precise about these benefits. As an example, it isn’t enough to say “Kia has the industry’s best warranty.” It’s much more compelling to tell potential customers about “Kia’s 10-year, 100,000-mile powertrain warranty.”
Finally, we work closely with each client to discover what differentiates them from the other dealerships in their area. There is an advertising term called “Unique Selling Proposition” (USP) that is defined as “the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.” Discovering each client’s USP is a key element in creating successful advertising campaigns.
Give us a call today at (321) 397-0777 to find out more about what JKR Advertising can do for you!
JKR Automotive Advertising: We Move Cars.