The monthly automotive co-op process involving an auto dealer and its corporate entity can be a bit challenging. Don’t believe us? Just ask any clerical worker at an automotive dealership that handles its own advertising. Even in the best of circumstances, it’s an arduous process – but it’s also a very necessary one because the auto dealer depends on these dollars for operating and/or future advertising capital.
How does the co-op process work? Before anything else, copy is sent to corporate for pre-approval. Why? Because if it’s rejected by corporate, it’s too late to make any changes after the fact … and a simple error like that could cost a dealer a significant amount of money!
After the pre-approval is obtained and the advertisement runs for the entire month – on radio or TV – that’s when the fun really begins (we say that sarcastically, of course). This “fun” includes acquiring every invoice from the selected radio and/or television stations … making sure the dates are correct … ensuring that the dollar figures are correct … getting every script with the proper station stamps … making pdfs of video productions … and then sending all this off in a pretty bow to the corporate entity. If there are discrepancies, it requires phone calls and e-mails to station reps to find out why they occurred. There will even be times when numbers are over budget or significantly short, and you have to find out why this happened.
If you have ever handled automotive co-op before, you know what it’s like and we’re preaching to the choir.
We Handle the Co-Op Process
The ability to navigate the co-op process is just another reason why JKR Automotive Advertising is well worth an automobile dealer’s investment in us. Our billing specialists handle every facet with accuracy and skill – and while no one is perfect, we’re about as close as you’ll find. You’ll love what JKR can do to ease the burden on you! For more information on this or any other automotive advertising topic, contact Eric Tigner at (321) 397-0777.
JKR Automotive Advertising: We Move Cars.