Creating urgency in your advertisements can help you sell a lot of cars! Here’s the thing: It’s human nature to want to put off making a decision that costs them money – especially a purchase as large as an automobile. It probably isn’t that they don’t want one of your cars; it’s just that people are hesitant to sign on the dotted line.
That’s precisely why creating urgency is of such utmost importance. Even if you have the greatest cars ever made … in the fanciest dealership facility ever constructed, if you don’t make them believe they need to buy TODAY, they’ll drive away in the car that brought them to you. They might even say, “I’ll go back and buy that car soon.” But “soon” sometimes never happens in cases like this. Think about all the people who say they’re going to quit smoking “soon” or get in shape “soon” … and you’ll understand what we mean.
Creating specific deadlines – and then sticking to them – is a good place to start. If you give a customer a generous offer you’ll get their attention – but you can’t stop there. Be very specific; don’t just say something ambiguous like “this deal won’t last long!” Giving them a finite moment in time that your offer will end is frequently the thing that ultimately spurs them on to action. Using words like “today” and “now” goes a long way toward getting customers to respond.
Creating Urgency Today!
People don’t want to miss out on a great offer. With that in mind, here’s your chance to get something completely free of charge from us here at JKR Automotive Advertising. We are the absolute best at creating urgency, and our clients reap the benefits. JKR also specializes in getting our ads seen and heard by the right audiences. If you’d like to work with us, give Eric Tigner a call today at (321) 397-0777. We’ll get you on the road to prosperity in no time.
JKR Automotive Advertising: We Move Cars.