Are you looking for the cure for average? Do you find yourself looking around your market to make sure you’re doing what the other guys are doing, and trying to look and sound just like the other guys? Over a period of time, you begin to feel like a sheep … just following along with the rest of the herd.
It’s been said that conformity leads to mediocrity, and this is especially accurate in the automotive business. While it’s true that you need to “fish where the fish are,” that is only part of the equation. At the same time, you need to offer a different kind of bait in order to catch them – and maybe, just maybe, there are some undiscovered fishing holes to be found if you know where to look.
If you don’t offer something different, you can do nothing else but hope that some of the fish choose your particular line. Sometimes it happens; sometimes it doesn’t … and the end result is mediocrity.
The Cure for Average is Here!
We at JKR Automotive Advertising possess the cure for average. If you’re not sure your dealership is performing at its highest level in every department, you should find out. When was the last time you had a performance evaluation? Ask yourself the following questions, and honestly answer them:
Are you ahead of the automotive advertising curve or struggling to just “keep up with the Joneses?”
How can you be sure you are reaching your ideal market when it’s a constantly moving target?
Are other dealerships catching those fish that should be yours?
Are you evolving along with the automotive business?
Do you know what other dealerships in your market are doing from an advertising standpoint?
Why is the top performer in your market doing so well?
Do customers perceive your dealership as a place where they receive value for their dollar?
How to Get the Cure for Average
If you don’t immediately have the answers to these questions, you’d better start looking for them, and fast! The cure for average is easily attainable. Fill out the form on this page, and with no obligation on your part we’ll send you a FREE Extreme Automotive Advertising Makeover for you, your market and your dealership. Learn how JKR can increase your sales, while at the same time decreasing your ad spending and stress level. It’s time for you to find the cure for average, and force your way to the front of the proverbial herd.
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