Free Automotive SEO Tools

November 19, 2013
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SEO Search Engine OptimizationAutomotive SEO tools (Search Engine Optimization) increase a car dealerships website ranking on Google, Yahoo & Bing results page. It involves using a variety of valuable automotive SEO tools used by experienced Internet marketing professionals to ensure their clients websites are at the top of a search engine results page.

Many automotive dealerships might not be aware of the helpful software available to them – free of charge – that will help them enhance their website rankings. Here is a list of some of the best free automotive SEO tools to jump start your website.

MOZ: Here is the world largest SEO community, full of video tutorials, SEO best practice guidelines, and real-time Q&A forums discussing the latest automotive SEO tools & strategies.  You’ll also find a wealth of features that can boost your website to the top of the rankings. A page grader tool lets you see where you’re at today, and suggests strategies to improve your rankings.

MOZCAST: This tool (also from MOZ) helps you track the changes in Google’s search algorithm. (The changes you and I notice are only a small percentage of the alterations Google makes on a fairly frequent basis.) Knowing what’s going on at Google helps you make the appropriate adjustments to keep your campaign running at peak efficiency.

OPEN SITE EXPLORER: Yet another helpful Moz tool, it lets you analyze your website based on your specific pages and posts … discovering how Moz rates your pages (and the links and sources pointing to that page).

CIRCLE COUNT: This tells you the number of Google+ followers, and the number of “circles” you’re in. Of course, the higher the number, the more influence a person (or in this case, an automotive dealership) has over a greater number of people.

SCREAMING FROG SEO SPIDER TOOL: By “spidering” a website’s links, images, apps and scripts from an SEO point of view, you can analyze, audit and review your website and make improvements based on the data received. You can even analyze your competitors’ websites and learn what they’re doing.

LINKSTANT: This technology allows you to immediately discover new links to your website. Why is this important? If something is posted about your site that is inaccurate or unclear, you can quickly contact them to make the appropriate change(s).

REDIRECT CHECK: This site is used to change the re-direction of URLs, helping you make sure everything is implemented with no errors.

These and other tools (we aren’t giving away ALL of our secrets) are among those used by JKR Automotive SEO experts to help our clients achieve Internet marketing success. To find out what we can do for your dealership, visit JKR’s automotive SEO page, or call (321) 397-0777 to receive a Free SEO review.

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