The Marketing Behind JKR Advertising & Marketing
There is a good reason why we call ourselves JKR Advertising & Marketing. People recognize our clients from their advertisements produced by our agency, because that’s the tangible “Advertising” part of JKR Advertising & Marketing. But there is a whole lot more going on in addition to those commercials. Today’s blog explains the marketing side of things, an often-overlooked but extremely vital part of what we offer each of our clients.
What is Marketing?
Marketing is defined as the action or business of promoting and selling products or services, including market research and advertising. So as you can see, advertising is just part of our overall marketing plan we implement on a regular basis for every client. We do much more for our clients than just prepare advertisements for placement; specifically, our marketing efforts make our advertisements that much more effective.
When you know the answers to some all-important questions, you’ll begin to understand what makes your prospective customers tick. Who are your potential customers today? Who will they be tomorrow? Which media is best for your dealership? What is the message you want to convey to the people in your market? What is the competitor down the street doing, and are they effective at it? How often should your advertisements be run, so that your advertisements are remembered?
What if You Knew the Answers?
A dealer who doesn’t have the answers to these and other marketing-related questions has a far greater chance of an ineffective advertising campaign. JKR answers these questions for its clients, and as a result we build and execute precise advertising and marketing blueprints tailor-made for every dealership that becomes part of the JKR family.
There really is a science automotive marketing. If you want to do it right while getting the most bang for your buck, understand that there’s a lot more to it than writing a few seconds of copy, mixing it with music and/or pictures, and purchasing some ad time. It takes an experienced automotive advertising agency like JKR Advertising & Marketing to handle all aspects of your dealership’s marketing from A to Z. Call Eric Tigner today at (321) 397-0777 and learn how to get things started down the path to maximum marketing effectiveness.
JKR Automotive Advertising: We Move Cars.