Is your dealership’s Website ready for the new Google guidelines that are coming just around the corner? If this is the first you’ve heard of it, the answer is probably fairly obvious. In short, Google will soon be releasing a new algorithm that increases exposure for Websites that are customized for smartphones … and as a result, penalize the ones that are not customized.
If you know anything about Internet marketing, you know that companies of all kinds – not just auto dealerships – spend a great deal of money and/or man hours to help ensure that they maintain high rankings in Internet search results.
How do you know if you’re ready? The first dead giveaway that you’re not is simple … if your Website looks exactly the same on a smartphone as it does on a computer monitor, prepare to get dinged by the new algorithm. In addition, the format of videos on your Website will have a direct effect on your Website’s standing. Even the font size you use makes a difference (hint: using a font that is large enough to easily read will help your ranking).
New Google Guidelines Diagnostic Check
But the best way to see if you’re ready for the new Google guidelines is to run a diagnostic check yourself by logging onto this Website provided by Google. If your Website isn’t going to pass the test, it tells you so – and even provides some helpful hints on what to do.
How important is it to get up to speed? There are persistent rumors that Google may go as far as putting special icon badges next to links to Websites that are not mobile-friendly that contain the word “slow.” Nobody wants that for their dealership!
If you have any questions about the new Google guidelines, please give JKR Automotive Advertising a call at (321) 397-0777, and we’ll put you in touch with an Internet expert who can answer your questions and help get your Website in a mobile-friendly state that your customers will love.
JKR Automotive Advertising: We Move Cars.