Knowing Your Radio Advertising Audience Means Best Results

June 12, 2014
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Radio Advertising AudienceYou must know your radio advertising audience when you design an automotive advertising strategy. If you don’t, it’s a bit like blindfolding yourself before you start throwing darts at a dart board. You may hit your target every once in a while, but most of the time you won’t even come close. The end result is wasted advertising dollars and less-than-acceptable sales numbers. 

Every radio campaign you undertake should include a very clear understanding of the audience you are trying to attract. That’s what makes an automotive agency like JKR Advertising so valuable. 

JKR Finds Your Radio Advertising Audience

We have skilled, experienced media buyers who know the exact target audience for your radio ads. From there, they look at the stations available in your area and place your ads on the ones that make the most sense from a practical and financial standpoint.

Our media buyers use the best industry software, including Arbitron and SQAD. They take all the important demographic factors into consideration, such as age, gender, location … even household income. In other words, JKR doesn’t just saturate the market with radio commercials hoping they are effective; there is a scientific reason behind every media buy we’re involved with.

JKR’s clients get the best of everything when they retain us for their radio automotive advertising campaigns. First, they get reach, the number of people that are exposed to your message. Second, they get frequency, the number of times people are exposed to that message. Third, they get the lowest rates in their market … giving them a distinct advantage over their competitors.

Still, a radio advertising audience will not be motivated to buy a car unless the actual advertisement is memorable. Great radio spots, like the ones produced by JKR, are just that. Our creative team is the best in the business; just ask any of our clients. Whether humorous or serious, JKR’s radio advertisements are always attention-grabbing … and most important, they focus on the hot-button talking points that make people buy cars. (By the way, if you don’t know what those are, you need to call us!).

Arbitron research shows that every week, more than 94% of those age 12 and older are exposed to radio. That means there are huge numbers of people waiting to hear your message … but unless it goes to the right radio advertising audience you might as well put that blindfold back on.

Free Radio Advertising Review

If you’re not sure you are aiming at the right target audience, give us a call at (321) 397-0777 or fill out the form on this page. We’ll give you a complimentary review of your current radio advertising efforts and show you ways your campaigns can be positively impacted.

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