Status quo does not bring about positive change at any business; instead, it results in more of the same as what you’re getting now. When a dealer is sincerely looking for a way to increase foot traffic and his/her bottom line, they must be willing to be open-minded as they look for game-changing differences.
They must realize that bringing about change takes real work. It isn’t done overnight, and sometimes wrong decisions are made before right ones are found. But to get to where they want to go, they must be prepared to work at it!
They must be clear about their ultimate goal. If it’s ambiguous, like “more customers” or “more sales,” it becomes easier to take your eyes off your ultimate objective.
They must be willing to take an honest look at their business. What is working? What isn’t? What are some parts of the dealership that could flourish if given extra attention?
They need to get their employees onboard. Together, a dealership’s staff can get a lot more done – in a shorter period of time – than the dealer working alone. You provide the leadership and encouragement, and your staff will follow – at least, the ones worth keeping will. While doing so, maintain a positive attitude, too, as this can also become infectious.
They must always allow the freedom for employees to question why things are done a certain way. There very well could be a better way out there just waiting to be discovered.
Finally, success should be rewarded. If someone has a great idea that helps your business, be sure to recognize them for it!
Cure for Status Quo
JKR’s new clients quickly discover that one of the best ways to break status quo is letting us handle their advertising and marketing plans. JKR is a strong, knowledgeable advocate that can drive people to your dealership … and your store’s Website, too, for that matter. You should have someone on your side who can help you plan well beyond just this month. That’s us; that’s what we do for all our clients on a regular basis at JKR Automotive Advertising. Call Eric Tigner at (321) 397-0777 today to get things in motion.
To give you something for your time, by contacting us you will also receive a free-of-charge advertising review. Using our scientific data provided by our media buying specialists, you’ll find out how you’re doing compared to the other guys in your market, which is a very valuable piece of information to have … and it’s yours with no strings attached, whether you sign up with us or not.
JKR Automotive Advertising: We Move Cars.