Suntrup Hyundai West, retained JKR Automotive Advertising & Marketing to execute an electronic media campaign beginning September 1, 2012. Media is comprised entirely of cable; Charter Communications/St. Charles is the carrier. Targeted toward the immediate geographic market, Suntrup Hyundai West is a new sale point for the dealerships owned by brothers Butch and Craig Suntrup.
The objective is a saturation-level campaign to immediately brand and identify the dealership, and to quickly connect with the local market.
Butch and Craig Suntrup also own another Hyundai store in South County, in addition to Nissan, VW, and two Kia sale points in the St. Louis metro area.