At the end of Super Bowl 50 (to be played on Feb 7 in Santa Clara, CA), there will only be one National Football League team celebrating victory. Additionally, it’s a good bet CBS will also be breaking out the bubbly.
Why? CBS is the network airing the big game, and advertisements are being sold at an astonishing rate of $5 million for a single 30-second spot – up 11% over last year’s figure of $4.5 million.
Why So Much for Super Bowl 50?
Here’s the question you are probably thinking: Who in their right mind would spend five million dollars on one commercial? The answer is, a lot of people; in fact, ad time is nearly sold out already, and we’re still a couple months away from kickoff.
The nation’s eyes will be watching … and many folks pay special attention to the advertisements. More than 114 million televisions were tuned to last year’s Super Bowl between the Seattle Seahawks and New England Patriots, making it the most-watched event in the history of television in our country. And that doesn’t take into account large gatherings such as parties, or folks gathered together to watch the game in their local watering holes.
So far, only two automakers have taken the plunge (actually one, if you take into account that they’re from the same parent company). Hyundai has committed to two spots, one each in the first and second quarters; meanwhile, sister company Kia will run one spot in the third quarter.
It remains to be seen whether the other big automakers will decide to take part in Super Bowl 50 advertising, but if past history is any indicator, chances are at least a couple of them will decide to throw their hats in the ring. But one thing is for certain: That is a LOT of money to be spending on one commercial, so it’d better be good – and memorable.
JKR Automotive Advertising: We Move Cars.