Automotive Accessories

Automotive accessories are an often overlooked opportunity for additional profit at car dealerships nationwide. No matter what vehicle brand a dealership sells, there is an incredible variety of accessories from which to choose on today’s new cars. You name it, it’s available … safety items, performance packages, comfort features … these, and a lot more, can be bought.

I’ve been in automotive advertising in one form or another a good while, and I have been at many dealership locations throughout the country. During that time it has always struck me that there is a significant difference in the emphasis (or lack thereof) placed on accessories. Read More