Cure for Average

Are you looking for the cure for average? Do you find yourself looking around your market to make sure you’re doing what the other guys are doing, and trying to look and sound just like the other guys? Over a period of time, you begin to feel like a sheep … just following along with the rest of the herd.

It’s been said that conformity leads to mediocrity, and this is especially accurate in the automotive business. While it’s true that you need to “fish where the fish are,” that is only part of the equation. At the same time, you need to offer a different kind of bait in order to catch them – and maybe, just maybe, there are some undiscovered fishing holes to be found if you know where to look. Read More