The Masses Still Listen to Radio
A common theme among some advertisers is that fewer people listen to radio now than in years past. But here’s the truth: According to a recent RadioKing.com article, Nielsen data clearly demonstrates that radio remains undeniably popular; in fact, it reaches 84% of the population ages 18-49. When you actually think about it, radio’s popularity makes a lot of sense.
The article goes on to examine the top five reasons people listen to radio … and here we include portions of RadioKing’s explanations for each one.
(1) Accessibility and Convenience: “Radio stands out for its accessibility and convenience, offering an audio medium that reaches a broad audience without the need for expensive equipment. Its simplicity and portability allow listeners to tune in from virtually anywhere, whether at home, in a car or on the go.”
(2) Local Content: “Community stations play a crucial role in the radio industry. They foster community identity and engagement by delivering news, stories and music that resonates with local audiences. Local radio features programs … which larger, national stations may overlook.”
(3) Music Discovery: “Discovering new music and artists is another key reason as to why people still listen to radio. Music radio stations often target a specific genre or era, providing specially curated playlists for their targeted audience. Not only do listeners benefit from their favorite tracks and artists, it’s also a great way for them to discover new songs they are likely to enjoy.”
(4) Talk Shows and News: “The popularity of live talk shows, interviews and listener call-ins is what makes radio stand out from other media. Radio hosts seek a direct connection with their listeners by including them in the life of the radio show. Radio also remains a crucial tool for emergency communication, providing timely updates and critical information during crises.
(5) Companionship: “People continue to turn to the radio for companionship. Many find comfort and connection in the familiar voices and engaging content It provides. Radio hosts become trusted friends to their listeners, offering a sense of presence and consistency throughout the day. This is particularly significant for those who might feel isolated.”
The Takeaway
You should be advertising on the radio because the masses still listen to radio! The fact is, no other broadcast media option can give you the combination of reach and frequency like radio – and it can do it in a way that you can afford.
Contact Richard Brauns (407) 701-4233 or Jon Albert (407) 718-2494 today for a complimentary automotive advertising and marketing review. We’ll explain in detail why harnessing the power of radio is such a game-changer for automobile dealers.
JKR Automotive Advertising: We Move Cars.
