How We Grow Our Advertising Agency

JKRAdvertising / Automotive Advertising Advice, Automotive Marketing /

April 2, 2012

Several weeks ago in Ad Age Daily an article discussing “how we grow our advertising agency” caught my eye. The article discussed was how ad agencies were so inept at selling their own services. The attendant blog generated much breast-beating, mea-culpas, parsing and parting: What is selling? The different kinds of selling consultative, relationship/partnering, hard sell and persuasive. Who should do it, partners and principals, new business development specialists? Yadda yadda, etc. etc. Book lists were suggested, the dearth of training was bemoaned, but all in all, none were able to identify the best way to sell advertising services, and I could no longer remain a silent observer and posted the following:Read More

When Branding Attempts Retail

JKRAdvertising / Auto Industry in the News, Automotive Advertising Advice, Automotive Marketing /

April 2, 2012

Analysis reveals factory driven “Holiday Sales” don’t seem to work all that well.

One of the operating principles of retail automotive advertising at JKR is we emphasize to our clients, do not attempt branding. Branding is something best left to the factory and dealer association advertising.

Ace Metrics, an advertising evaluation firm recently released a report indicating that factory sponsored Big Bow & Ribbon spots, were not delivering the goods for 40% of the luxury brands surveyed.Read More

Measurable Results Is What We Live For

JKRAdvertising / Auto Dealer Client News, Auto Dealer Milestones, JKR Advertising News /

March 12, 2012

July has been a significant month for JKR clients. First, congratulations to client, Taylor Kia in Toledo, Ohio. Posting as the number one Kia dealer in the country for July with new Kia sales of 167.

In another success story, Boniface Hiers Kia of Melbourne, Florida who retained JKR a mere two months ago is reporting a 156% increase in new car sales a complete turnaround in less than 60 days. JKR V.P. Jon Albert commended principal/owner A. J. Hiers not only for executing the ad campaign but for the excellent job his staff has done in converting ups into customers.