Why Radio Advertising

Why radio advertising for auto dealers? The better question should be, “Why not!” This blog will explore why radio advertising should be an integral part of any dealership’s ad strategy, and you’ll have an increased understanding of why it’s still as strong as ever.

First, let’s take a look at some statistics compiled by Nielsen Audio (formerly Arbitron) and the Radio Advertising Bureau (RAB). In one week, radio reaches more than 244 million people. That’s approximately 95% of Americans 12 years of age and older. Further, nearly 85% of drivers still consider radio to be their primary form of entertainment while they’re in their cars – and about a quarter of Americans listen to the radio while at work. Need more stats? How about this one … on any given day, radio reaches 68% of United States consumers. Read More