Want visits to your dealership’s Website from people who have never been there before? Want visits to your dealership showroom from new potential customers? Utilizing radio and television automotive advertising is your best course of action.
Some would argue that digital advertising is a great advertising tool – and while we strongly agree, this is not the vehicle in which to advertise when you’re attempting to lure new customers to your dealership.
What do we mean? Online advertising is perfect when you are retargeting your audience (reminding those who have already visited your Website about your dealership’s virtues) … but it is rendered ineffective when it comes to people who have never been exposed to your Website or dealership facility. (Logic tells you that you can’t retarget something that has never been targeted at all.)
A DIFFERENT KIND OF “VISIT”
In “the good old days of advertising”, things were a bit simpler. An automobile dealer would advertise on the radio or on television with the ultimate goal of convincing consumers to come to the dealership. Today, this goal still exists – but an advertisement can also be considered successful if it drives a prospective customer to the dealership’s Website.
But at the end of the day, no matter how you feel about advertising in general, it’s all about what gets the phones ringing and the doors swinging. And that’s where JKR is at its best.
FREE ADVERTISING REVIEW
Many auto dealers spend millions on their dealership facilities, then decide to cut corners when it comes to getting potential customer visits. But that’s the beautiful thing about JKR Automotive Advertising; our clients don’t have to sacrifice anything at all! That’s because our state-of-the-art, in-house TV and radio production studios allow us to quickly and cost-effectively create automotive spots of the highest quality. Call Eric Tigner today at (321) 397-0777 to find out more.
JKR Automotive Advertising: We Move Cars.