You need reasons why you are advertising the way you are. We’re talking about substantial reasons; not something like, “The other guys in my 20 group are doing it this way,” or, “This is how the guy down the street is doing it.” That simply isn’t good enough.
When you do your automotive advertising each year … each month … each day, it should be done with a goal in mind. Everything you do – be it online, offline or even at your dealership – should be well thought-out and should present a message that is consistent and unified.
Further, at the end of each month, you should be able to tell definitively whether or not your efforts were successful. A good advertiser has the ability to track these things, as well as understanding the data he/she receives. Why is this so important? The answer is obvious: You need reasons for everything you do!
If your advertising is working perfectly, you can continue to do the same thing under the old “if it ain’t broke, don’t fix it” mentality. But if something in your portfolio is not performing as expected, you’ll know it – and will be able to make tweaks and adjustments to it until you find the right combination of things that works for you.
You Need Reasons … We Give Them
That’s where a skilled, experienced agency like JKR Automotive can make all the difference in the world! It isn’t just any one thing; it’s a multitude of them that sets us apart. It’s our industry-leading software, our media buying savvy, our creativity, our willingness to go the extra mile for our clients – and that is just the beginning. In short, you need reasons, and JKR gives them to you!
To find out more about how JKR can help you have an effective, well-balanced advertising strategy, give us a call today at (321) 397-0777 and ask for Eric Tigner.
JKR Automotive Advertising: We Move Cars.