Automotive advertising is paying off for Matt Blatt Kia of Egg Harbor Township, New Jersey. They just finished up a record-setting September that left them top dog among Kia dealerships in the greater Philadelphia area.
Matt Blatt Kia is well ahead of the national curve. With Kia sales up 5.9% year over year from 2013 (including a 4.1% increase in the eastern United States), the dealership has far eclipsed this percentage. Through the first nine months of 2014, Matt Blatt Kia has shattered 2013 sales numbers to the tune of a 24% increase!
Matt Blatt Kia’s Aggressive Automotive Advertising
“Matt Blatt Kia has done well because they stayed consistent with their message,” said JKR Automotive Advertising Agency Partner Richard Brauns, who serves as Account Executive for Matt Blatt Kia. “All year, they have stayed aggressive with their radio, television and Internet campaigns. These things together have driven people to the Matt Blatt Web site and, more important, into their showroom to buy cars.”
Matt Blatt Kia is located at 6211 Black Horse Pike in Egg Harbor Township, New Jersey.
Would you like your dealership to achieve record number, too? JKR Advertising invites you to give us a call at (321) 397-0777 and ask for Eric Tigner … or click here to fill out a form to get more information about JKR.
Automotive Advertising Consistency is among the keys to long-term success. We all know automotive advertising is a process, not something that happens overnight. The purpose of today’s blog is to underscore the importance of automotive advertising consistency.
Think about it: You know all about your dealership, its cars, its staff and the way it works. But the vast majority of those who are potential customers don’t have a clue. Automotive advertising consistency gives them the information they need to know.
Who, or what, is the “Virtual Repo Guy?” It isn’t a guy at all, per se … but it serves the same purpose as a real repo man. Today, there are more than two million cars that can be disabled remotely with the simply push of a cell phone button. This blog is written with much of its information coming from this New York Times article.
But let’s back up a little before we explain how this Virtual Repo Guy thing works. Subprime customers (defined as those with credit scores of 640 or lower) who are in the market for a vehicle are, for obvious reasons, a higher risk than those with good credit. The number of these loans are skyrocketing, and lenders are looking for ways to ensure the customer makes his/her payments.
How the Virtual Repo Guy Works
Enter the Virtual Repo Guy. A good number of today’s lenders are not letting subprime customers drive off the lot until their just-purchased vehicle is outfitted with a no-start device that lets the lender remotely disable the vehicle if the customer falls behind in their payment schedule. Believe it or not, these devices are being used in nearly a quarter of all subprime auto loans!
As more of the no-start devices make their way onto cars, the number of complaints from troubled borrowers also rises – just as you would imagine. Some say this invades their privacy; after all, no one wants “Big Brother” watching them all the time. Others say it takes away some of their dignity.
Here’s another thing: not only can vehicles equipped with these devices be disabled, they can also be tracked! This allows lenders – or whoever is in charge of the device – the ability to track the movements of their customers.
Those in favor of the devices defend themselves with the following two explanations: first, the borrowers consent to having them installed in their cars; and second, there is a good chance that millions of people may not ever have qualified for a loan were it not for the devices.
For the lenders, it’s a great thing. Not only can they disable the delinquent customer’s car, they don’t have to enlist the services of a repo man because they can always know exactly where the vehicle is located. Further, they argue that the GPS feature is intended to help lenders locate a car if there is a need for repossession – not to put a customer under surveillance.
Today, some drivers are fighting back against the Virtual Repo Guy. There are videos on the Internet that actually teach borrowers how to disable the no-start device.
Meanwhile, state and federal authorities are in discussion about how to regulate this new automotive technology. Attorneys for clients whose cars have been shut down argue that this process is essentially “electronic repossession.” But there are state laws on the books that typically prevent lenders from repossessing a car until the borrower is in default – which frequently means someone who is at least 30 days delinquent. Thus, the borrowers’ lawyers contend these laws are being violated when the cars are being shut down when their cars are being electronically repossessed only days after a missed payment.
There’s also the question of what happens when a device becomes defective – and if it might perhaps affect the safety of the borrower and others when the car is on the road.
Yesterday, you hopefully read about the buried Ferrari Dino 246 GTS. Today, you’ll find out that not all of it was entirely true … and why the public was led to believe some of the inaccuracies. If not for the curiosity of a gentleman named Mike Spinelli … an automotive columnist for Jalopnik, we may never have known the whole truth.
Intrigued by the story, Spinelli did some Internet research in 2012, trying to find out more about the buried Ferrari. He contacted one of the two police detectives, Dennis Carroll, who worked the case nearly 35 years ago. At first, Carroll didn’t give him Spinelli the time of day.
Today’s blog tells the unusual story of how a stolen 1974 Ferrari Dino 246 GTS was found, quite by accident. Much of the information in this article comes from the Los Angeles Times, which covered the story in the late 1970s.
Note: Time would tell that this story is mostly factual, but not entirely true. In another blog this week, you’ll read about what wasn’t known at the time the first story was printed – and what information was purposely hidden by authorities.
The Ferrari Dino is Missing
The Ferrari Dino was originally purchased in October 1974 by Rosendo Cruz of Alhambra, California. It was purchased from Hollywood Sports Cars, a trendy dealership frequented by movie stars and entertainers such as Frank Sinatra, William Holden, Sammy Davis Jr., Jayne Mansfield and many others. Ironically, Cruz was a plumber and was simply buying the Ferrari as a birthday present for his wife!
A mere two months later – after logging just 501 miles, the Cruzes visited the Brown Derby restaurant to celebrate their wedding anniversary. When they finished their dinner, the Ferrari Dino was no longer in its parking space and had simply vanished. Cruz reported it stolen, and the police report remained on file at the Rampart division of the Los Angeles Police department. As time passed, the case went cold and everyone forgot about the missing car.
As the story was told, one day in February 1978, a group of kids decided to dig in the mud outside a Los Angeles-area residence on West 119th Street. As they dug just below the surface, they struck something that they determined could be the roof of a car. They flagged down a passing police officer.
They were right … it was a car! Before you knew it, a team of shovel-wielding men and a skip loader were unearthing the unusual find – a dark-green Metallic Ferrari Dino 246 GTS. When investigators did some digging of their own, they discovered it was Cruz’s missing car from four years earlier. It was still in “very good condition” (according to the newspaper account) despite being buried. Whoever buried it had “mummified” it in plastic sheets and stuffed towels into the intakes to keep bugs out.
The home’s current residents had only been there for three months and were therefore no help as to why a car would be buried in their yard. Making matters even more peculiar is the fact that all the neighbors who’d lived there in 1974 said they had noticed nothing unusual during that time frame.
With no other real leads to work, the police released the car to the insurance company. But an interesting thing happened. When people discovered the Los Angeles Times story and read that it was still in “very good condition,” a sea of would-be buyers popped up. However, upon further investigation, there were some predictable issues with the car considering it had been buried for four years. There was extensive rust damage. The paint job was now freckled with white spots. There were other problems with the interior, camshaft covers, exhaust system and more.
The insurance adjuster determined that it would be nearly impossible to restore the Ferrari Dino to anything even close to its original condition. Eventually, he put the car on public display. There were few legitimate offers once people actually saw the car’s condition. Eventually, the Ferrari Dino became the property of a mechanic who had his own shop on Burbank Boulevard. He installed a new alternator and distributor and actually got it to start up … but then other issues were discovered.
Shortly thereafter, the mechanic moved and left no forwarding address … so to this day no one is quite sure who actually refurbished the car the rest of the way. We only know for certain that the car is duly registered with a vanity plate that reads, DUGUP.