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Automotive PPC Advertising Helps Dealerships Sell Cars

JKRAdvertising / Automotive Advertising, Automotive PPC /

February 13, 2014

Customers are searching online for cars; quite often the exact vehicles your dealership has in stock. So it only makes sense for automotive dealers to advertise on the popular search engines. Automotive PPC Advertising lets you do just that on search engines such as Google, Yahoo and Bing.

PPC (Pay-Per-Click) ads are the ones you typically see on the very top or on the right-hand side of the search engine page. Each time a customer clicks on a PPC ad, they immediately are linked to the dealership’s Website – and the dealership is charged a fee for the click. Ultimately, the dealership is charged only for the clicks they get; otherwise, they pay nothing.

Used Car Marketing Catapults Franchise Dealers Ahead of Pre-Owned Lots

JKRAdvertising / Automotive Marketing /

February 11, 2014

The used car marketing sales numbers were getting closer for a few years, and finally in 2011 a shift took place. Franchise dealers actually outsold their used-car counterparts with just over 13.8 deliveries, while independent used car lots sold just under 13.8.

Since then, the numbers have continued trending in favor of the franchise dealers. In 2012, new car dealers sold 14.9 million and used car companies delivered 14 million. Last year, the franchise dealers sold 15.7 million, while the used car lots checked in at 14.3 million.

Turner Kia Signs with JKR Advertising & Marketing

JKRAdvertising / Auto Dealer Client News /

February 10, 2014

JKR Advertising is pleased to welcome Turner Kia of Harrisburg, PA to its family of automotive dealership clients. Turner Kia is part of the Turner Automotive Group, which also features a Buick-GMC store in New Holland, PA. The Turner family has owned dealerships in the Central Pennsylvania area for more than 40 years.

Kia advertising specialist Jon Albert, also a JKR Advertising Partner, will handle the Turner Kia account management duties. “We established a tremendous rapport with Turner Kia at the recent NADA convention in New Orleans,” Albert said. “We are very much on the same page. They know what they want and where they want to go, and we know how to get them there.”

Kia Optima Hybrid: New 2014 Model Charges Ahead

JKRAdvertising / Kia Advertising /

February 7, 2014

Late last fall, the 2014 Kia Optima gas-powered sedan made its US debut. It featured a complete facelift and its virtues made the world stand up and take notice. So when word spread that the 2014 Kia Optima Hybrid would make its debut at this year’s Chicago Auto Show auto experts were excited. JKR Advertising and its Kia clients were eager to see how Kia would mesh the new redesign with the components that make the Optima hybrid vehicle so unique.

The wait is finally over, and the new hybrid did not disappoint in its Windy City premiere! In addition to the new body style, the Kia Optima Hybrid comes with technological advancements that make it more attractive and fuel efficient than its predecessor.

New Car Lease Turn-Ins are Changing the Used Car Market

JKRAdvertising / Car Dealer News /

February 5, 2014

Auto dealers love a good new car lease, for more than one reason. First, when they lease a new car to a customer, they know exactly when the customer will be turning it in. Second, because the customer must return the leased vehicle to the dealership and presumably needs another car, the dealer now has a “captive” audience with that customer. (Hopefully, the customer had a good experience with the original lease.) Finally, that once-new car has now become a gently used vehicle, which is like gold to an auto dealer’s pre-owned inventory.

Benefits of a New Car Lease for a Dealer

Think about it: It’s a tremendous benefit for a dealer when he can lease a new car to a customer; put that same customer another into new vehicle when the lease is up; then later sell the originally leased vehicle to another customer.