There is a new Website feature on our Internet site, www.jkradvertising.com. It is a special “press” section which will contain JKR-specific content ranging from new hires to any references of JKR (the company itself) making the news. In the coming days you’ll see a number of articles appearing in this section, both old and new.
Simply check out the top menu bar at our Website and click on the “Press” icon. You’ll be taken to our all-new Website category, and you’ll be able to view all the stories of JKR news … or JKR making the news!
JKR Partners (from left): Richard Brauns, Steven Lorenzo, Jeff Johnson and Jon Albert.
JKR Advertising & Marketing is the top Tier III (local/dealer) automotive advertising agency in the United States for Pandora Internet Radio ad placement. We are a big believer in Pandora for two reasons: first, it is the top Internet Radio source; and second, Pandora offers the unique ability to target more specifically than analog radio – including age, location and gender. On Monday, April 27, JKR Partners Jeff Johnson, Richard Brauns, Steven Lorenzo and Jon Albert traveled to New York to meet with Pandora executives and visit their national headquarters.
The JKR Partners were welcomed to The Big Apple by Pandora executives Steven Kritzman, Senior Vice President of Sales; and Andy Lipset, Vice President of Local & National Broadcast. They were accompanied by Pandora’s Regional Sales Manager Josh Mustachi and Senior Sales Executive Mari Rivera.
Mustachi reports that it was a very beneficial visit for both JKR and Pandora. “Pandora values the relationships we’ve created in the marketplace, and to have the opportunity to host one of our largest clients in our offices is another layer to building our partnership with JKR Advertising & Marketing,” he said. “The JKR partners sat with our leaders to discuss the digital radio ecosystem, developments in our new product offerings, and strategic visions on yielding even higher ROI for their dealerships going forward.”
Johnson says it was time well-spent by the JKR partners. “It was very interesting to see things from the Pandora perspective, not only for the present … but also hearing about the new things they’re working on for the future to further enhance the great services they already have in place. We really enjoyed the trip, and they made us feel very welcome.”
Brauns is impressed with Pandora’s ability to provide a targeted intrusive media source. “No matter what happens in the future with conventional radio, Pandora will make sure our clients always have the ability to continue offering intrusive media, with unmatched reach and frequency because of the way it’s presented on the retailer’s terms rather than the customers’ terms,” he explained.
Lorenzo also came away with a greater appreciation of Pandora. “Visiting their New York location was a great experience for the JKR team,” he said. “From its prime location in Midtown, to the state-of-the-art facility, Pandora is poised for greatness with its Google-esque campus feel and mentality. More and more of our clients are depending on Pandora to reach their target audience. It was great meeting the Pandora team and hearing about their vision for things to come.”
With significant growth comes significant new employment opportunities, and we are pleased to announce the hiring of three new Billing Coordinators! On the heels of JKR’s best year ever in 2014 – and our best first quarter ever in 2015 – we’ll be announcing the hiring of quite a few new employees in the coming weeks. So without further delay, let’s introduce you to our three new billing coordinators.
Our Three New Billing Coordinators
Sarah Pendleton
Sarah Pendleton: Prior to joining us at JKR, Sarah was an Accounting Clerk, Webmaster and Marketing Assistant for a retail store, where she worked for nearly three years. She’s enjoying her new environment at JKR, which is quite a change. “Coming from a small retail background, JKR is a very exciting workplace,” she says. “There’s always something new going on, and we’re constantly challenged to keep learning and growing with the company. The billing and accounting departments are the backbone of the company that makes the front end run seamlessly.”
Sarah graduated from UCF in 2009 with a Bachelor of Arts in Technical Communications. She’s also a newlywed, having been married to her husband, Cory, last December. Together, the couple has “a clowder of cats.” (If you don’t know what that means, look it up!)
Christina Bowers
Christina Bowers: Christina’s unique background assists her in numerous ways as she interacts with all the “creative people” here at JKR. After spending her freshman year at USF in Tampa, she graduated from UCF with a major in Communications, Social & Behavioral Science, and a Minor in Nonprofit Management. See … what did we tell you; perfect, right! Prior to working at JKR, she gained experience working as the Director and Social Media Coordinator of a med spa.
“The billing department is very detail-oriented, and it requires great responsibility,” she says of her work. “It really reflects our reliability and reputation as a company.” When she’s not at work, Christina is training to be a yoga teacher. What would people be surprised to learn about her? “Three things,” she says. “I paint murals, I sing in a band, and I’m a cancer survivor!”
Trevor Brown
Trevor Brown: Trevor is a recent graduate of the University of Florida, and this is his first full-time job. However, he gained extensive experience at his college internships – with one being particularly helpful. “I interned at a company called Blezoo Promotional Products,” Trevor said. “I helped with new business development, creative strategies and campaign executions. I walked away from that internship knowing much more about entrepreneurship, start-ups and advertising in general.”
Trevor met his girlfriend, Kelsey, way back in 10th grade when they were still in high school. Since then they’ve gone to Europe on a six-month college study trip. They’ve even conquered the long-distance relationship thing, staying together even while graduating from different universities. Since graduation they’ve both moved back to Orlando, where they share custody of an “extremely hyper English Springer Spaniel” named Oscar.
Christy Roman, President of JKR Advertising & Marketing’s digital group, has been invited to attend the prestigious Rethink at Google “Internet immersion” conference on February 20. The group will focus on “rethinking” processes and digital marketing strategies. Roman leads JKR’s digital marketing agency NOW Digital, which JKR acquired late last year.
The conference, hosted by Dealer Inspire and Launch Digital Marketing, will be held at Google’s Mountain View, California headquarters.
“It will be an entire day of non-stop learning, as some of the digital automotive industry’s brightest and most talented executives and consultants will be on hand to share their knowledge,” said Roman. “I have worked with two of the speakers at the event, Joe Webb and Eric Miltsch … and I have a great deal of respect for their knowledge of the industry.”
Roman founded her company in 2009. It offers Website design and re-design, profit center updates, and co-op advertising compliance documentation. Having developed strategies and tactics using themed and interactive graphics and coupons; landing page development for specific ad campaigns, comparative advertising; micro-sites and banner creative, the company provides comprehensive digital marketing and best practices to dealers through their unique “90 Days from NOW” program.
JKR Advertising & Marketing announced the promotion of Phillip Blevins to Media Coordinator. The appointment was made by JKR Managing Partner Jeff Johnson. “After doing such an outstanding job in his previous position, it became apparent that Phillip was ready for more responsibility,” Johnson said. “He has already begun positively impacting our clients in his new role, and we’re excited to see him continue to grow as a professional with us at JKR.”
Blevins joined the JKR team in September 2013 and quickly demonstrated a strong work ethic and aptitude as an integral part of the billing/co-op reimbursement department. Prior to being hired at JKR, Blevins was an Assistant Branch Manager for Trustco Bank. He graduated from the University of Central Florida with a Bachelor of Science Degree in Business Administration/Finance.
As Media Coordinator, his responsibilities include budgeting, reach and frequency reports, and a number of media traffic-related duties. He is also tasked with holding radio, television and cable stations accountable for delivering as contracted.
There is a new Website feature on our Internet site, www.jkradvertising.com. It is a special “press” section which will contain JKR-specific content ranging from new hires to any references of JKR (the company itself) making the news. In the coming days you’ll see a number of articles appearing in this section, both old and new.
