The Little Known Media Buying Secret, Auto Dealers and Automotive Advertising Agencies Can Learn from McDonald’s, Coca-Cola, and the Rest of the Big-Boy Media Buying Giants.

This info is not for those who are faint-of-heart, easily agitated, exceptionally loyal, or willingly trustful.  It’s the kind of stuff that can ruin relationships and cast serious doubt upon whom you once thought candid and forthright. It will trigger unpleasant conversations. This is Big-Boy information, devoid of emotion, nothing but cold hard facts, so if you opt to find out Big-Boy information, you’d better be able to handle it in a Big-Boy way.