Menu

Team Member of the Month

/ /

Acknowledgment for a job well done is the sincerest form of appreciation. 

Because we place a very high value on our team members and all they do, we want to acknowledge their hard work as our deep gratitude for choosing to be part of our team. 

This team member, in our production department, has demonstrated a consistent, extraordinary work ethic for over 10 years. He continues to add value to the company every day and I can confidently say, everybody at JKR is proud to have you on the team! 

We are happy to announce our Team Member of the month and give a Big Congratulations to Jared Maurer!

Thank you for your true dedication, kindness, unmatched talent, and everything else you contribute to our lives here at JKR. We look forward to working alongside you for many years to come.

Automotive Advertising Tips

/ , /

Automotive Advertising Tips

What’s in your digital playbook? If you don’t have a solid online marketing strategy in 2021, leading into 2022 you’re going to lose out, BIG TIME!

Yes. It’s uncomfortable changing because of what we already know. However, what we know may not still be best. So we must evolve our ideology about what’s working best and step out of our comfort zones, learning and effectively using new tools and strategies to achieve our goals.

Take heed to this wisdom. Your competition is getting smarter and more agile in this rapidly evolving automotive advertising landscape. So must you! To stay ahead of them, you must have a digital playbook that is precisely planned out and consistently in line with your goals.

To stay relevant with your competition at the very minimum you must: 

  • Build trust with customers.
  • Ask for Google reviews.
  • Revise your campaign strategies and possibly, budgets based on what is selling cars today.
  • Rank at the top of Google.
  • Bid on your competition’s keywords.
  • Proactively manage your keywords.
  • Focus on the right audience of car buyers with clear, concise, and engaging messages in all of your campaigns.

The key is how many times and how often the right customers hear or see your message. Whether you are establishing a new marketing strategy or if you need a tune-up of your current one, The Car Guys at JKR Advertising & Marketing are your solution. We take the guesswork out of the equation. We help you dominate your competition.

Start by calling us today (321) 397-0777.

Don’t Fall Victim. Buzz-Words Inflate Value of Services that Don’t Help You

/ /

You’ve likely heard advertising agencies tout about how they’re “Facebook Partners” and “Google Certified” as if this makes the difference in their ability to deliver results. 

The truth is, it takes about an hour for anyone to become “Certified” by Google, and with one phone call and some online “paperwork”, even you can become “a Facebook Partner”.

Our team has successfully brought all types of Google campaigns and Facebook Advertising Campaigns, and many other online SEO processes full circle thousands of times for hundreds of dealerships. Yes, we’re Google certified. Yes, we’re Facebook Partners, but more importantly, we are our clients’ partners in this challenging journey of owning a successful dealership.

Call us to learn more. (321) 397-0777

MAPS_Carplay_Announcement

Solutions Driving Dealership Traffic

/ /

Proudly representing a client roster of market leaders across the gamut, from un-rated markets that are hard to find on the map to the biggest metro markets in the country, like New York, Chicago, and more, JKR has received accolades on many occasions over the past two decades, for the ability to adapt our proprietary strategies and proven techniques across multiple automotive brands, and in every market in the United States…

By definition of the word, a solution solves a problem. If one of your problems is getting more traffic to your dealership, we have for you, what they call, a solution.

Every recommendation we make to our clients is expertly scrutinized for the optimal results, negotiated to the lowest possible costs, every time!

The top priority for our, highly-skilled team is and will always be every JKR client’s bottom line. For longer than 20 years we’ve provided solutions that have helped hundreds of dealerships dominate their competition, time and time again! If available in your market, we can help you too.

Call Us (321) 397-0777

NADA Issues Analysis of 2021 First Quarter Auto Sales

/ /

NADA Issues Analysis of 2021 First Quarter Auto Sales

TYSONS, Va. (April 8, 2021)—The National Automobile Dealers Association (NADA) issued its analysis of U.S. auto sales and the economy following the end of the first quarter of 2021.

“The coronavirus pandemic definitely had an impact on vehicle sales in 2020; while demand was strong, inventory was challenging given manufacturing facility closures and the chip shortage that began to heat up at the end of the year,” said NADA Chief Economist Patrick Manzi. “New light-vehicle sales in 2020 came to a close with 14.46 million units.”

While 2020 sales were down 14.7% compared to 2019, sales in the first quarter of 2021 were extremely strong. The seasonally adjusted annual rate (SAAR) for March was 17.75 million units, the second-highest March of all time, coming in slightly behind the SAAR in March 2000, with the 2021 first quarter SAAR at 16.8 million units, up significantly from the first quarter of 2020 SAAR of 14.8 million units.

NADA now estimates new light-vehicle sales at 16.3 million units for the year, up from the original 2021 sales forecast of 15.5 million units and a 12.7% increase compared to 2020 sales.

Average incentive spending per unit totaled $3,452, a decrease of $963 and $336 relative to March of 2020 and March of 2019 respectively.

As demand remains high for new vehicles, vehicle production continues to be negatively impacted by the shortage of microchips. Inventory at the end of the first quarter of 2021 was 12.8% lower than at the beginning of the year with fewer choices on dealer lots. At the end of the first quarter of 2021, industrywide supply fell to 39 days from 48 days at the beginning of the quarter. If sales remain strong in April without a significant boost of inventory, a decline in sales by late in the second quarter is expected due to low inventory levels.

In the first quarter of 2021, production was also impacted by a reduced supply of resins used in many automotive parts, as well as by severe winter storms that caused manufacturing closures. The chip shortage is extending into the second quarter and will cause further vehicle production losses; North American vehicle production is expected to total 15.8 million units in 2021.

“We expect that production shortages will continue to impact new-vehicle sales for at least the second quarter and likely spill over into the third quarter,” added Manzi. “The longer these production disruptions linger, the longer it will take for automakers to rebuild inventories to levels necessary to meet demand, and the less likely it is that automakers will be able to make up sales lost to both retail and fleet customers.”

Inventory shortages for new vehicles continue to support robust used-car sales and values alike. After moderating for the final months of 2020, used-vehicle prices began to climb in the first quarter of 2021. NADA anticipates used-vehicle market activity will remain elevated into the summer as the industry continues cope with new-vehicle production and inventory difficulties.

At the macro level, GDP is anticipated to grow at an annualized rate of 6% in the first quarter of 2021, according to the Federal Reserve Bank of Atlanta. NADA anticipates that real GDP for the 2021 to reach 6% to 6.5%. In the labor market, initial jobless claims have fallen below one million per week, but remain at historically high levels. According to the Bureau of Labor and Statistics March jobs report, 916,000 jobs were added and revisions upward were made to January and February reports. As vaccinations continue, jobs gains are expected in the second quarter of the year with more Americans returning to daily life. At franchised new-car dealerships, employment totaled 1,077,900 at the end of 2020, a strong improvement after bottoming out in April 2020 at 888,000. NADA anticipates pent-up demand for travel and services spending as the economy reopens; the savings Americans have built during the pandemic will also play a role, but will not be a major driving factor of economic expansion.

“The economy continues to show strong signs of recovery from the coronavirus pandemic,” said Manzi. “The widespread dissemination of the COVID-19 vaccine and the stellar new light-vehicle sales in March are reasons to be optimistic for the remainder of 2021.”

Read the full March 2021 NADA Market Beat report.

Load More