Melbourne, Florida. JKR client A. J. Hiers, owner, announced that February 2011 saw triple a digit increase in sales compared to the same period in 2010. The economy seems to be picking up, and that coupled with an aggressive radio campaign is reaping big benefits for us, he said.
Last year in February, Boniface-Hiers sold 31 new, this year it was 82, realizing a 164% increase.
JKR Advertising signs new automotive client, Fathers & Sons Volkswagen and Fathers & Sons Kia of West Springfield Massachusetts. Part of the Fathers & Sons Dealers group that also includes under the same banner, Porsche, Audi, Volvo Saab, Toyota, and Ford. Founded in 1974 by Robert Cartelli with 6 employees, the Kia / Volkswagen operations today employ approximately 100 people.
Damon Cartelli, son of the founder is now at the helm. He began his career in the family business at fourteen years of age, washing cars, working in the service department and other odds & ends, learning the business from the garage floor up. Today he is a Boston College graduate, and diplomat of the National Automobile Dealers Association (NADA) Dealer Candidate Academy.
JKR partner Kevin Baumann said, If one were to glance back 24 months when auto retail was under extreme duress credit was shrinking, the buying public was unenthusiastic, gas prices were all over the place, we partners were very concerned about growing this enterprise. However, and not unsurprising, our concerns were put to rest because of the people who make this enterprise a going concern.
