Automotive Newsletter Marketing: Research Shows it Still Works
What’s old is new again … automotive newsletter marketing is gaining momentum as an effective part of any automotive marketing strategy. Despite all the amazing technological breakthroughs of today, there is still a place for direct mail such as automotive newsletters. Recent research backs up this claim.
Newsletters Evoke Emotion
A study by Millward Brown called “Using Neuroscience to Understand the Role of Direct Mail” recently made its way to my desk. I was intrigued by its findings.Read More