Automotive Posting Reports Like Audits for TV, Radio Stations
Monthly Automotive Posting Reports are an important part of what we do at JKR Automotive Advertising. They clearly show the performance of TV and radio stations, measuring client invoices (what actually ran) against what was ordered for that month.
These reports, which we prepare using Arbitron (radio) and Nielsen (TV) software, serve as a report card for the stations we use. For our clients, this is a tremendous tool that can save them major dollars. Why? Without an Automotive Posting Report, they would have to take the stations’ word that everything ran as ordered. As you might imagine, this isn’t always the case. Read More