Car dealers who don’t use automotive advertising agencies may try to save a buck by managing their own marketing campaigns. On the surface this may appear to be a wise decision, but upon further examination this is costing them customers and wasting their valuable time!
If you do your own automotive advertising, ask yourself some questions before making your next media buy.
- How can I be certain I’m getting the lowest ad rates?
- How do I know if I’m targeting the right places and audiences?
- Am I doing a more effective job than professional advertising agencies?
- How do I know I am getting everything I ordered?
If you don’t work with automotive advertising agencies, you simply can’t answer those questions. After all, car dealerships don’t have the tools that advertising agencies have.
TV Automotive Advertising Agencies
Do you buy TV Advertising? This involves negotiating ad rates, achieving reach and frequency goals, targeting the right audience and producing attention-grabbing commercials. To do this, you need tools such as Nielsen & SQAD, which cost tens of thousands of dollars per month.
Radio Automotive Advertising Agencies
Do you want to do Radio Advertising? The same criteria applies here as it does for TV. You must decide which stations and formats to use, negotiate the media buy, and hire talent to perform and produce the ad.
SEO/PPC Automotive Advertising Agencies
Want to try online Automotive Advertising, as most dealerships do these days? Here, advertising proficiency requires an understanding of all the metrics and formulas that go into it – as well as knowledge of how to track the results. Further, should you use Automotive SEO, Automotive PPC or both?
Automotive Newsletter/Print Advertising Agencies
Would you like to do an Automotive Newsletter, newspaper ad or other print media piece? These projects require innovative ideas, talented writers and creative graphic designers; plus database list professionals and mail prep/shipping experts when direct mail is involved.
Advertising Agencies Aren’t Created Equal
What’s the moral of all this? You need an automotive advertising agency because it’s far better to work with a team of industry specialists than doing everything yourself! But be advised, not all advertising agencies know the answers to the questions you’ve asked yourself month after month. Only an experienced, knowledgeable agency like JKR Automotive Advertising Agency can give you this information – and a lot more. We understand automotive advertising isn’t a one-size-fits-all endeavor, so we design custom advertising campaigns that bring success to each client.
New clients are always amazed at the immediate impact JKR makes, and you will be, too! You’ll enjoy reduced ad rates and a significant uptick in sales. You’ll also appreciate the extra time you’ll have because you’re not spending it on your media buy. That means more time to do what you do best – sell cars!
FREE Automotive Advertising Review
We’ve hit a lot of the high points in this blog, but the benefits of JKR Advertising are too numerous to mention here. If you’d like to kick the tires a little, give us a call or fill out the form on this page for a FREE Automotive Advertising Review. You’ll get a taste of our abilities at no charge or to you. Once you discover all the ways JKR can benefit you and your dealership, you’ll wonder how you ever got along without us!