Creating a positive first impression (in this case, positive automotive advertising impression) on your radio and television audiences isn’t easy. After all, you have only a small, allotted amount of time to get your dealership’s message across in the right way, to the right people, at the right time.
When you’re producing an advertisement for your dealership, it’s as if someone is saying to you, “You have 30 seconds (or other designated length) to tell your community about your dealership and the offers you want to include.”
Positive Automotive Advertising Impression Tips
What do you say about your dealership during this precious amount of time? Do you know how to correctly present your dealership to the public, creating that positive automotive advertising impression we mentioned earlier? Your dealership’s message should be clear and concise, and something that sets your dealership apart from the others in your area.
Do you know what makes your store unique? If not, how can you find out? The answer lies with your competitors. After all, if you don’t know enough about them, there’s no way to know what makes you different! Begin getting very familiar with their advertisements. Figure out their strategies and what works for them, as well as what doesn’t. As you compare their ads to yours, your dealership’s strong points should become more obvious to you.
Keep in mind, too, that there are many advertising traps a car dealership can encounter, so it helps to know the basics. A poorly written or produced advertisement won’t create a positive automotive impression. If an ad is missing some key advertising elements, it loses much of its desired effectiveness. If your ad isn’t seen by enough people or with sufficient frequency, it won’t achieve the effectiveness you want.
If you can relate to any of these pitfalls, it’s time to call upon the services of JKR Advertising. We’ll make sure your message creates the positive automotive advertising impression you’re looking for. Additionally, we get our clients the lowest ad rates possible and make sure your ads run as ordered.
JKR Advertising’s Complimentary Advertising Review
If you’d like to find out more about JKR Advertising, we’re offering a FREE Advertising Review. We’ll take a close look at your current efforts – and those of your competition – and give you our expert feedback. Once you see our capabilities, we’re sure you’ll wonder how you ever did without us! To get the ball rolling, simply fill out the form on this page or call us at (321) 397-0777.