Automotive PPC Advertising (Pay Per Click) is an integral part of every successful car dealership’s Internet advertising strategy. PPC ads appear first, at the top of Google, Yahoo and Bing’s search results page, in a shaded area. When a consumer clicks on one of the automotive PPC ads, they are taken to the dealership’s website and the dealership is charged for this click (hence the term “pay-per-click”).
Dealers appreciate automotive PPC advertising campaigns because they’re very targeted and highly cost-effective. Dealerships only pay for clicks coming from specific keywords, in an exact area; and they have complete control over the budget. This targetability allows for strategic campaign adjustments, resulting in more leads and increased car sales.
Automotive PPC Tracking
PPC tracks your ads, so you know which ones grab your customers’ attention. With this information, you can use the most successful “hooks” from your PPC ads in your TV and radio commercials.
Since PPC tracks the exact vehicles consumers are searching for, dealers can adjust their used-car inventories accordingly. After all, it makes sense to have your used-car lot stocked with vehicles local consumers are interested in.
The Power of Automotive PPC
Just as in real estate, “location, location, location” is vital to Internet advertising … with the prime location being the top of the first page! With automotive PPC advertising, your dealership’s ads will appear atop Google’s first page the day your campaigns begin.
When a dealership has two ads on top of the search engine (PPC & organic), the probability customers will click on your ads increases dramatically. Together, PPC & organic ads solidify your dealership as the authority, resulting in more customers clicking on your ads (think: 1 + 1 = more than 2).
PPC advertising also allows you to bid on your competitor’s name, so when a customer searches for a competing dealership, your ad appears at the top of the page. This is a great way to increase market share.
FREE Automotive PPC Review
If you still need more inspiration to ramp up your automotive PPC advertising efforts, try this: search Google for both your dealership’s name and your competitor’s name. Certainly you’d want your ad to appear first in both searches. JKR’s automotive advertising experts can make this happen.
Do you want to take the lead in automotive PPC (or just find out more about it)? JKR Advertising is offering a FREE PPC ADVERTISING REVIEW, including current keywords, bids, text ads, and geography. If you are new to PPC, we’ll show you how it will help you sell more cars.
Fill out the form to the right, or call (321) 397-0777 to schedule a PPC review with JKR, the automotive advertising giant.