The best radio advertisements start with a brainstorming of ideas, and are carried out using several key disciplines that make them unique and memorable. While it’s great to have entertaining and popular ads, the best radio commercials elicit a response from the audience; in this case, it motivates them to come to your dealership and, while there, hopefully purchase a vehicle. Here are some of the important keys to producing the best radio creative.
Producing the Best Radio Ads
An attention-grabbing beginning. You know what they say about first impressions … if you don’t get their attention in the first few seconds, you may never get it at all. Also, you can’t wait too long to make your point, or the customer will not remember what the ad is all about.
A unique offer. If it’s a little different from everyone else’s, it won’t get lost in the shuffle. And if it’s presented in a unique way, so much the better.
A quality production. This seems like it should be obvious, but it isn’t! Finding the perfect balance between being credible and holding the audience’s attention can get tricky. In addition, copy must be impactful for the spot to be its most effective – and you must resist the temptation to cram too much information into one spot.
A surprise. This could be an unexpected use of sound, or some other production technique is a great way to grab (and hold) attention.
A reward for the customer. This goes back to the offer to some degree. Whenever a consumer listens to an add, they subconsciously ask themselves, What’s in it for me? Give them something worthwhile, and they will respond!
Call Us Today
To find out what JKR Automotive Advertising can do for your dealership, get the wheels in motion today by calling Eric Tigner at (321) 397-0777.
JKR Automotive Advertising: We Move Cars.