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News related to Kia Automotive.

LeBron James

LeBron James is the New Kia K900 Ambassador

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LeBron JamesKia is betting on LeBron James to take its TV Advertising for their luxury car, the K900, to the next level. It’s considered a big coup for Kia to land the player most experts believe to be the most talented NBA player this side of Michael Jordan.

How did it happen? Let’s just say it occurred because of mutual admiration. First, you must realize that LeBron James is a big car guy. Once he added the K900 to his stable of automobiles, he was hooked. Friends and Twitter followers found out about his affection when he sent them the following message along with a photo: “Rolling around in my K900. Love this car!”

LeBron James is a K900 Fan

Once Kia found out James was a fan, they reached out to him. The agreement between the two sides happened quickly and was a natural fit. “For me, a partnership has to be authentic and real to who I am, and that’s what makes this one so special,” James said. “I was a Kia K900 fan before we decided to become partners, so I’m really excited to be Kia’s first-ever luxury ambassador.”

K900 TV advertising commercials featuring LeBron James have already been shot and produced, and will begin airing in the near future. The first commercials will be centered on the theme, “Fit for a King,” which plays off his nickname of “King James.”

The NBA regular season begins this week, and with James returning home to Cleveland to play for the Cavaliers, you can bet you’ll be seeing plenty of him – and the K900 TV commercials – in the coming weeks. “Kia and the K900 are out to challenge conventional wisdom and show people how to think differently, and I can relate to that,” said James.

Ladies and gentlemen, I have had the opportunity to drive the K900. Before you scoff at Kia’s claim that the K900 rivals some of the finest automobiles on the road today, I urge you to make a trip to your local Kia dealership and take a test drive. You’ll be more than impressed, especially when you measure the price tag of the K900 to comparable vehicles made by Mercedes-Benz, BMW and the like. If you don’t believe me, check out some of the experts’ reviews. Here’s one: http://www.motorweek.org/reviews/road_tests/2015_kia_k900

JKR Automotive Advertising: We Move Cars.

2015 Kia Sedona

2015 Kia Sedona: The Minivan is Redefined

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2015 Kia SedonaThe 2015 Kia Sedona made its long-awaited debut recently in New York at the 2014 New York International Auto Show. It’s the final chapter of a complete Kia model makeover led by Peter Shreyer, Kia’s Chief Design Officer.

While it is still meant to compete with the likes of the Toyota Sienna, Dodge Caravan and Honda Odyssey, what’s initially striking is that the new Sedona is dubbed a “multi-purpose vehicle” rather than a minivan. This is for good reason, as the 2015 Kia Sedona looks almost as much like a crossover vehicle as it does a van. Read More

2015 Kia K900

2015 Kia K900: Kia’s Luxury Thrill Ride

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2015 Kia K900The 2015 Kia K900 was recently teased in The Wall Street Journal and during the Super Bowl. It will be on its way to select Kia dealerships soon. We at JKR Advertising & Marketing are eagerly awaiting its arrival. After all, it’s going to be fun strategizing our automotive advertising around a car like this!

This all-new luxury sedan is poised to take on the finest full-size rear-drive luxury sedans in the world. It features standard equipment galore, accommodations nothing short of world-class, and design elements that will make you re-think your current definition of “Kia.” Read More

2014 Electric Kia Soul

2014 Electric Kia Soul Coming Soon

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2014 Electric Kia SoulThere has been much speculation among those in automotive marketing centering on when Kia would offer the 2014 Electric Soul in the United States. For a long time, it has not been a question of “if” but “when,” and now we have much more clarity. This week, Kia Motors confirmed that an all-electric version of the 2014 Soul (known as the Soul EV) will go on sale in US showrooms sometime next year. From all accounts, it appears Kia is poised to unveil a Soul that takes each objection to an electric car head-on.Read More

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