Menu

TV Advertising

Oscar Advertising

Oscar Advertising is Expensive; Ours Isn’t!

/ , /

Oscar AdvertisingWe recently told you about the prices of advertisements during the Super Bowl, but how about this weekend’s Oscar Advertising? Simply put, it isn’t as bad as the Super Bowl, but they are far from cheap! A 30-second Oscar Advertising television spot will fetch an amazing $1.95 million – a total that is up eight percent over the 2014 festivities. This news comes from a report in the Los Angeles Times.

The ads are already sold out, but are thought to be a somewhat risky play simply because the majority of this year’s movies weren’t as popular as the ones from the year before last.

The Oscars will be held on Sunday at the Dolby Theater in Hollywood, and will be broadcast to more than 200 countries worldwide.

You Don’t Need $2 Million to Advertise

Want to dominate your market? You can, and it doesn’t take $1.95 million to do it. Many auto dealers don’t believe they can afford TV advertising and therefore look elsewhere to advertise. In most cases, our clients are pleasantly surprised to find out that TV advertising is, in fact, affordable and effective. Give Eric Tigner a call today at (321) 397-0777 to find out more.

JKR Automotive Advertising: We Move Cars

 

Super Bowl Commercials

Spoiler Alert: Super Bowl Commercials Before the Game

/ , , /

Super Bowl CommercialsBack in early December, our blog talked about how many auto manufacturers are refraining from producing Super Bowl commercials. Since then, this has pretty much remained the same, as the price of $4.5 million for a 60-second spot is simply too steep for a number of auto manufacturers – even during the most-watched television event of the year.

Today, we give you a little sneak preview of what you will see from most of the automakers who have decided to bite the bullet and pay for their 60 seconds of worldwide attention. Barring any last-minute surprises, we will see advertisements from six manufacturers, BMW, Kia, Lexus, Mercedes-Benz, Nissan and Toyota. Some are funny and entertaining, but a good number of this year’s spots seem to want to tug on people’s heartstrings.

Super Bowl Commercials: Who’s In?

With the Seahawks-Patriots showdown just three days away, several manufacturers have released their Super Bowl commercials online prior to their airing during the “Big Game.” The folks at Automotive News have a section dedicated to these ads, which can be found here. It does a nice job of including all available spots, including the teasers leading up to them – and even has an inventory list of when each spot was released.

So if you decide you can’t wait until the Super Bowl to see what your favorite auto manufacturer has up their sleeves, take a look and satisfy your Super Bowl commercial curiosity early.

What About Your Commercial?

JKR Automotive Advertising is an auto dealer’s source for their own commercials – and everything that goes into it, including conceptualizing, production/post-production and media buying. While we may not produce a Super Bowl commercial, everything we do is, in fact, super; just ask our clients, who routinely outperform other dealerships in their markets. Call Eric Tigner today at (321) 397-0777 to find out just how easy it is.

JKR Automotive Advertising: We Move Cars.

 

Why We Recommend TV Advertising

Why We Recommend TV Advertising

/ , /

Why We Recommend TV AdvertisingHere are the reasons why we recommend TV Advertising. The bottom line is, TV is the most powerful advertising source available. Businesses of all sizes – auto dealerships included – use TV Advertising to build their brands, attract customers, increase credibility and make sales!

Dealers Still Bullish on TV Advertising

Many of today’s automotive dealers understand the value in advertising on TV. They realize television is the perfect source to present their products and services to the public, as TV ads reach a large number of people in a short period of time.

TV Advertising is Ideal for Auto Dealers

Today’s consumer is watching TV more than ever before. Because of this, savvy auto dealers use part of their budgets on TV advertising campaigns, to firmly establish themselves as a major player in their communities.

TV Advertising Campaigns = Big Profits

Dealers appreciate the value they receive from their TV advertising campaigns. A well-thought-out TV ad highlights the dealership’s products and services in a way no other advertising media can do.

Dealers Know its Power

When executed properly, an automotive dealership’s TV advertising campaign can pay big dividends. TV advertising is the most effective way to show the benefits of an auto dealer’s products and services, while reaching the largest possible audience.

Beneficial for All Dealers

TV advertising is one of the best ways for an automotive dealership to reach consumers in their area. They benefit from the opportunity to promote their products and services to a large number of customers at once, as well as TV’s ability to help them build rapport with those in the viewing audience through repeated exposure to the dealership’s commercials.

JKR Automotive Advertising: We Move Cars.

 

TV Advertising Revenue Grows

TV Advertising Revenue Grows Despite Audience Plateau

/ , , /

TV Advertising Revenue GrowsHere is why TV advertising revenue grows year after year: advertisers understand the undeniable value of TV commercials in their advertising campaigns. No matter what product or service is being sold, research done by trusted sources such as Kantar Media and Nielsen show TV advertising is the most influential form of advertising (not counting the opinions of others). But even there, Advertising Age calls TV advertising the “dominant driver of word-of-mouth, both online and off-line.”

Why TV Advertising Revenue Grows

It’s for these reasons that TV advertising grows even during a time when the viewing audience has hit a plateau. In fact, recent Nielsen data found that consumers who routinely shop online still viewed TV ads as by far the most trustworthy of anything out there!

Further, TVB research shows that nearly 40% of American consumers singled out TV advertising as the medium they found most influential during the times they were ready to make a purchase decision. And Kantar Media data shows that, from 2009 to 2012, TV ad spending growth rates generally outperformed the growth rates for everything in the media and entertainment sector. The only small hiccup was during 2011, but that can be chalked up to the Olympic and political effect being more pronounced in TV than in other advertising formats.

That’s something to think about as you prepare your 2015 advertising budgets! Broadcast or cable, TV advertising wins the day … and your store can, too! If your dealership is not running television advertisements, the first question that should be asked is why not?

We at JKR Automotive Advertising offer you a review of your market and go over it with you … completely free of charge, with absolutely no obligation. At your request, we’ll do a thorough analysis of your media market and your competition to see if you’re getting the most bang for your buck with your current advertising efforts. We’ll give you our expert feedback that will help you immensely going forward. Simply give Eric Tigner a call at (321) 397-0777. We’ll do the rest.

JKR Automotive Advertising. We Move Cars.

 

First TV Advertisement

Where Was the First TV Advertisement?

/ , /

First TV AdvertisementWhere did the first TV advertisement air in the United States? Much like the first radio advertisement, it’s really up for debate. Many people say the first television commercial aired on July 1, 1941, and advertised Bulova watches. This particular spot was 10 seconds long and cost $9 to air, during a day and age when there were very few TV sets to be found.

Others believe the first-ever TV commercial aired much earlier, on December 7, 1930; during which video was telecast from a CBS radio orchestra show called The Fox Trappers. This was more than a decade before the Bulova watch commercial, and it featured the I. J. Fox Furrier Company of Boston sponsoring a program on W1XAV. At the time, the station broadcast on 2.1-2.2 mHz, with 500 watts of power; and 60 lines and 20 frames per second.

First TV Advertisement Debate

It could be simply a matter of semantics, meaning some consider a sponsorship to be an actual TV advertisement, while others just consider it a sponsorship. It could also be that the 1930 Fox Furrier commercial is not recognized as the first TV advertisement because it was an “illegal” ad (simply because it was a spot for the fur industry) and therefore was subject to a fine after it aired.

Despite the many changes in technology since the first TV advertisement, the basic premise of running ads on television remains the same. Do you want to find out what it takes to get your automotive dealership on the airwaves in your community? JKR Automotive Advertising is offering a FREE TV advertising review, no strings attached. Simply pick up the phone and call Eric Tigner at (321) 397-0777 today. In doing so, you’ll get complimentary input from JKR, one of the automotive industry’s advertising giants.

JKR Automotive Advertising: We Move Cars.

Load More