Back in early December, our blog talked about how many auto manufacturers are refraining from producing Super Bowl commercials. Since then, this has pretty much remained the same, as the price of $4.5 million for a 60-second spot is simply too steep for a number of auto manufacturers – even during the most-watched television event of the year.
Today, we give you a little sneak preview of what you will see from most of the automakers who have decided to bite the bullet and pay for their 60 seconds of worldwide attention. Barring any last-minute surprises, we will see advertisements from six manufacturers, BMW, Kia, Lexus, Mercedes-Benz, Nissan and Toyota. Some are funny and entertaining, but a good number of this year’s spots seem to want to tug on people’s heartstrings.
Super Bowl Commercials: Who’s In?
With the Seahawks-Patriots showdown just three days away, several manufacturers have released their Super Bowl commercials online prior to their airing during the “Big Game.” The folks at Automotive News have a section dedicated to these ads, which can be found here. It does a nice job of including all available spots, including the teasers leading up to them – and even has an inventory list of when each spot was released.
So if you decide you can’t wait until the Super Bowl to see what your favorite auto manufacturer has up their sleeves, take a look and satisfy your Super Bowl commercial curiosity early.
What About Your Commercial?
JKR Automotive Advertising is an auto dealer’s source for their own commercials – and everything that goes into it, including conceptualizing, production/post-production and media buying. While we may not produce a Super Bowl commercial, everything we do is, in fact, super; just ask our clients, who routinely outperform other dealerships in their markets. Call Eric Tigner today at (321) 397-0777 to find out just how easy it is.
JKR Automotive Advertising: We Move Cars.