Do Your Ads Feature the Right CTA?

CTAEven if you produce the most interesting advertisement your market has ever seen, without a proper call to action (CTA) your ad will be far weaker than it should be. Almost everyone in the automotive business – or anywhere else, for that matter, has heard of this term, but exactly what is a CTA and what does it mean?


An effective CTA persuades a prospective customer to buy a car from you within a given time frame – and this happens as a direct result of your commercial. The best CTAs instruct the audience to come to your dealership right away. This may be due to a great sale or other special event, but you don’t have any right to expect their business if you don’t actually get around to asking for it – and then, giving them a good enough reason or offer to visit your dealership.


Great CTA Hints

In addition to strong verbiage that entices customers to come to your dealership, it’s also a good idea to have web addresses and phone numbers that are easy to remember … because the recipient may not be at a convenient place where they would be able to jot down your company info. This is also a great reason to repeat your CTA more than once (or show them on-screen, if it’s a television commercial).


In short, you must generate a sense of urgency and offer an inventive that is both enticing and worthwhile. By doing this, you’ve created a CTA that will be difficult for a potential customer to resist.

FREE Report

If you’re ready to seek the assistance of an industry giant, take the first step to success and get JKR Automotive Advertising’s Market Share and Performance Profile – completely free of charge.


This is a customized, in-depth study of your local market and its dealerships – including your top competitors. Filled with the latest data, it is an accurate, numerically based, scientific assessment of your dealership’s Share of Voice and Market Share. This report will show you:


∙ What media gets the most response in your market

∙ How to exploit untapped business in your area

∙ Where you should be advertising, and why


Reports of this complexity have a $3,000-$5,000 value, but it’s yours to review absolutely free of charge, without obligation other than keeping it confidential. It’s the first step to reaching automotive greatness! To see what’s out there for you, contact Eric Tigner today at (321) 397-0777; or


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