How are your dealership’s December sales? According to an article in Advertising Age, December is projecting as the fourth-best month this year with sales of approximately 1.5 million light vehicles. This number trails only May (1.61), August (1.59) and March (1.54).
December Sales Up in Last Decade
As mentioned in an earlier blog, December used to be a fairly slow month, but heavy marketing and an emphasis on year-end sales have pushed the last month of the year much closer to the top. This is in sharp contrast to the turn of the 21st century, when December sales were the 10th-best month in sales in 2000 and 2001.
This is especially true with luxury brands. Think of all the “December to Remember” Lexus ads you’ve seen over the years … and competitors like BMW, Infiniti and Mercedes-Benz have followed suit. A decade or so ago, the idea of a new luxury car for a Christmas present would have seemed outlandish; today, due largely to these ads, it doesn’t seem so ridiculous anymore. Why would dealers be delivering cars with big bows on them if it wasn’t acceptable?!
If your dealership didn’t have the December sales you expected, you owe it to yourself to call JKR Automotive Advertising. Not only will we tell you all about what we can do to boost your sagging sales, we’ll also give you a complimentary analysis of your market – with no strings attached. You have nothing to lose; it’s like taking us for a test drive. Call Eric Tigner today at (321) 397-0777 to start your 2015 with a renewed sense of optimism.
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