Blog

Pandora Radio Advertising Signs In-Car Ad Partnerships

January 16, 2014

Pandora Radio Advertising

There is an alternative radio advertising opportunity available, one that indeed bears watching in the coming years. Some dealerships already use it on a local level; others have not embraced Pandora Radio Advertising. On a national level, however, they are already a major player.

Internet radio powerhouse Pandora, the country’s leading online radio service, has announced a national in-car radio advertising campaign beginning with many well-known national brands such as BP, Ford Motor Company, State Farm and Taco Bell.

Automotive SEO Advertising: What You Should Know

JKRAdvertising / SEO /

January 14, 2014

As an Automotive SEO Advertisingcampaign is put together, it’s important for the dealer know what SEO does and how it works.

What is Automotive SEO Advertising?

When a person uses a search engine (Google, Yahoo, Bing, etc.) to find a certain vehicle or dealership, they are essentially asking the search engine to do three things:

(1) Filter through the billions of pages available on the Internet

(2) Return only those pages that are relevant to the search

(3) Rank those remaining pages in order of importance/relevance

Subprime Car Loan Rates Higher than Pre-Recession Levels

JKRAdvertising / Automotive Advertising, Automotive Marketing /

January 13, 2014

It may be hard to believe, but subprime car loan interest rates are higher today than before the recession. Prior to the economic downturn, approximately 25% of all new car loans were subprime, and today, according to Lacey Plache, Chief Economist for Edmunds.com it’s slightly higher.

Many are asking if the increase in subprime car loans is a sign of unpleasant things to come, but Ms. Plache doesn’t think so. “At first glance, it looks like we didn’t really learn our lessons from the subprime housing bubble,” she says. “But I think it’s too soon to have that fear.”

Super Bowl XLVIII TV Advertising SOLD OUT!

JKRAdvertising / TV Advertising /

January 6, 2014

Fox Sports executive vice president Neil Mulcahy revealed that Super Bowl TV advertising is sold out, with automotive advertisers Audi, GM, Hyundai, Jaguar, Kia and Volkswagen leading the way.

This year, interest in Super Bowl TV commercials was stronger than usual, with all available spots sold shortly after Thanksgiving.

Automotive Newsletters Increase Sales & Customer Retention

JKRAdvertising / Automotive Newsletter /

January 3, 2014

JKR’s Automotive Newsletters are the perfect tool to help your dealership keep its current customers … and get additional revenue from them, too! Automotive Newsletters contain service coupons, which help increase service visits and keep your dealership top-of-mind with your customers. This is vital during a time when customer retention is more important than ever!

While the quest to acquire new customers never ends, it’s also of utmost importance to regularly strengthen the relationship with your current customers. After all, NADA’s research shows that it costs 10 times more to find a new customer than retain a customer you already have.