It’s a hat trick in February because JKR Advertising signs 3 new auto clients Hendrick Durham Auto Mall, Hatfield Kia, and Carnival Kia.
The first of the three is Hendrick Durham Auto Mall in Durham, North Carolina. Founded by NASCAR legend Rick Hendrick, the complex features Chevrolet, Cadillac, GMC and Buick. The forthcoming campaign is expected to be very heavy in radio.
Hatfield Kia in Columbus, Ohio, a unit of the Sonic Auto Group of over 100 dealerships nationwide [NYSE: SAH] has retained JKR Advertising & Marketing as agency of record. The anticipated campaign will be heavy broadcast TV, with focus on the major networks.
Moving from the Buckeye State to Music City USA, Carnival Kia has also retained JKR Advertising & Marketing as agency of record. Carnival has three sale points in the Nashville metro area; Hickory Hollow, Rivergate and Franklin, Tennessee. Carnival is a unit of the Greenway Auto Group, of which Orlando Kia is also a member. The campaign will be radio intensive.
Mike Sutherland, Vice President of Development at JKR who is the point man for each of the accounts said, It’s great to gain new clients and it’s very gratifying and somewhat humbling to know the client is placing a lot of confidence in what we do. It’s a big responsibility.