Keeping Them Guessing Keeps Them Tuned In
In advertising – and in life in general, unexpected things always generate a great deal of interest. When you advertise, saying and doing precisely what people expect you to say and do will not hold people’s attention spans for very long.
Think about your group of friends. The most “fun” and “interesting” friend you have is the one who typically does and says the most memorable things.
The same is true when you’re advertising an automobile dealership. Oh sure, it’s important to always advertise to the right audience, include an enticing offer and have a strong call to action – and do all the other things you were taught in Advertising 101; but unless you can captivate them throughout the production, you’re not maximizing its full potential.
Recall some of the most successful recent ad campaigns. Geico insurance has several of them, from the cavemen to the ever-present gecko to the “hump day” camel and so on. Bud Lite’s “Dilly Dilly” campaign is another. Everyone remembers the Dos Equis “Most Interesting Man in the World” commercials. In the simplest form, what do all these ads have in common? They keep the audience off-balance, because they don’t know what’s going to happen next – and folks will stay tuned to find out! It’s keeping them guessing at its finest!
Keeping Them Guessing with JKR’s Help
Can you say your dealership has attained the pinnacle of brand awareness through advertising creativity? If not, the folks at JKR Automotive Advertising can get you there. We’ll help you reach the masses with a memorable message … and our savvy media buyers and state-of-the-art industry software help you get the most bang for your advertising budget. You’re just a phone call away from a level of success you’ve never experienced. Give Eric Tigner a call today at (321) 397-0777 and get the ball rolling.
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