Don’t get so caught up in day-to-day operations that you forget to listen to your customers. In any relationship (including that of dealer and customer) there should be give and take, and providing value for the customer is a key element. To do that, you must listen!
Families and individuals in need of a vehicle are looking to fill their basic transportation needs through the purchase of a new or pre-owned car. Sometimes, they may not even be able to articulate their wishes to you, so it takes someone who can deftly ask the right questions and take note of the customer’s responses.
Ways to Listen to Your Customers
Remember, too, that in today’s computerized society, listening to your customers is not limited to face-to-face interaction. The fact is, consumers have more control than ever before. There is nothing stopping them from “Tweeting” or Facebook messaging something about your dealership; and trust us, people do read those comments. As a result, you’ll want to make sure you read all online feedback regularly, and take positive steps toward resolving any issues you discover.
So even when you have exceptional products (as most dealerships do today), if you do not have a clear understanding of your customers’ needs and wants, you won’t provide as many solutions – and your business will suffer as a result.
FREE Advertising Review
Contact JKR Automotive Advertising today, and we’ll give you a FREE, no-strings-attached review of your current advertising and marketing efforts. But we don’t stop there; we’ll also tell you what’s going on with the other dealerships in your market, including what your competition is paying for their ads. How valuable would that be to you? This alone is worth your time! Call Eric Tigner today at (321) 397-0777 to get the process started.
JKR Automotive Advertising: We Move Cars.