Do you wish there was no waste in your automotive advertising? Sadly, many of today’s automotive dealers feel like legendary retailer John Wanamaker did many years ago when he said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Here’s the thing: it doesn’t have to be that way for your dealership!
We know you have questions. Should you be advertising on radio, television, Internet, newspaper, direct mail, or somewhere else? Knowing the answers makes all the difference in the world in terms of the effectiveness of your dealership’s automotive advertising. If you aren’t advertising in the right places with the right reach and frequency, you’re wasting at least some percentage your money – and it could be a large enough number that you’d be sick if you knew what it was.
JKR Automotive Advertising’s clients appreciate us so much because we help them make the correct decisions. They should not be made without scientific data and years of experience on your side! Using software from Nielsen, JKR’s media buyers can determine how your dealership should best divide up its advertising budget; hence, no waste. When you know who your audience is and when they are viewing/listening, it’s a whole lot easier to hit your advertising target.
Better still, our media buyers also know how to get you the best advertising rates in your market – and JKR’s monthly posting reports ensure accountability (in other words, they make sure you get what you paid for).
Being a complete automotive advertising agency like JKR requires so much more than just good creative ideas and stellar execution, though you can rest assured we have those things covered, too. It takes a month-after-month, year-after-year partnership between agency and dealership. It takes a group of dedicated, creative professionals. It takes a company who spares no expense to equip itself with the most up-to-date, important industry software. As you are starting to figure out, it takes a lot of things to ensure that there is no waste!
The Start of No Waste Advertising
Give Eric Tigner a call at (321) 397-0777 today. With no obligation on your part we’ll send you a FREE Extreme Automotive Advertising Makeover for your market and your dealership. Learn how JKR can increase your sales, while at the same time decreasing your ad spending and stress level. It’s time for you to find the cure for average, and force your way to the front of the proverbial herd – with no waste!
It’s too bad JKR wasn’t around when John Wanamaker was in business. We could’ve helped him.
JKR Automotive Advertising: We Move Cars.