Radio advertising drives business … including bringing customers to automotive dealerships across the country. This was the message recently presented to a Las Vegas-based JD Power automotive roundtable by Bob Pittman, Chairman and CEO of iHeart Media. Pittman’s statistics show that the biggest mass medium, radio, is just as effective as ever.
How Radio Advertising Drives Business
Among the many noteworthy findings from Pittman’s presentation:
∙ Radio continues to be the No. 1 reach medium across all demographics – including Millennials
∙ 93% of Millennials (ages 18-34) listen to radio each week, and this 93% figure is exactly the same as it was in 1970
∙ 37% of radio listeners consider shopping at a local auto dealership based on hearing a commercial
∙ 24% of radio listeners actually made a visit to a local automotive dealership after hearing a commercial
Radio has the unique ability to target specific audiences, and there can be no doubt it is very cost-effective when compared to other automotive advertising options. As a result of its inexpensiveness, radio advertising affords car dealerships the ability to saturate their market with their store’s message with great reach and frequency.
There’s no question about it, radio advertising drives business to car dealerships. But just as important is the right kind of ads! JKR Automotive Advertising creates attention-grabbing commercials that will resonate with your audience – so they will take action. To find out what JKR Automotive Advertising can do for your dealership, call Eric Tigner at (321) 397-0777 and get the wheels in motion. For your efforts, we’ll give you a FREE, no-strings-attached report on your current advertising and marketing efforts – and those of your competitors. Whatever happens after that, you will certainly agree that taking a few minutes to request this report was time well-spent.
JKR Automotive Advertising: We Move Cars.