What are the reasons to blog if you’re an auto dealer? There are lots of them. After all, a blog is something a business (in this case, a car dealership) uses to connect with its customers, giving them relevant information they will find useful and/or educational. So with this in mind, let’s explore some of the major reasons a regularly updated blog can be such a wonderful tool.
Reasons to Blog
It shows you’re an expert in your industry. When you provide your readers with consistent quality content (notice we said “quality” content), they’ll come back to your blog and continue reading it as long as they’re benefiting from it in some way.
It creates relationships and trust. A good blog, read often by potential customers, creates a level of comfort they wouldn’t otherwise have with a dealership.
It increases Website traffic. Once people begin noticing your blog, the more likely it is that the search engines such as Google, Yahoo and Bing begin displaying a link to it on their pages. This is one more way a customer can find your Website. Not only do people like fresh content; the search engines do, too!
It is your dealership’s voice. A blog can be the perfect forum to reveal specific details about your cars, the services you offer, and anything else you want the public to know.
It’s very economical. The only cost of a regular blog is the time it takes to create and post the blog. It’s a great alternative to frequently changing your Website, because it can be done quickly – and without spending a great deal of money.
There are even more reasons to blog, but we’ve already given you a lot to think about. If you are not already blogging, it’s time to get the ball rolling.
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