A return to normal has slowly begun and will continue gaining momentum in the coming months. This study prepared by Nielsen at the beginning of the month indicates Americans are beginning to see the light at the end of the tunnel.
It allowed surveyed individuals to fall into one of the following three categories based on how they generally feel about the current situation and what their mindset might be for June: Wait and See, Proceed with Caution and Ready to Go. As you can see from the graphic below, things are looking up.
“With 39 states beginning to relax restrictions imposed to diminish the spread of the coronavirus, many Americans are ready to pick up the pieces and get back to their previous lifestyles,” the study shows. Better still, most of the “Ready to Go” crowd are from an attractive demographic for business and advertisers alike – 25-54 individuals with kids ages 2-11 – who typically make $100,000 or more and work outside the home. They indicate a readiness to spend, including many who included automotive products/repair among the items they plan to purchase in the near future. They also say they are 67% more likely to go to a car or truck dealership than they were during the height of the pandemic.
Ready or not, a return to normal is just around the corner. Until it happens, consider how you’re reacting to today’s economic climate and see which category best describes you.
JKR Automotive Advertising: The car dealer ad agency.