When most people hear the word “traffic”, they think of something negative. But when it comes to online traffic, that’s an altogether different thing. For many years, Search Engine Optimization (SEO) has been a great way to attract automobile shoppers to a dealership’s Website.
In its simplest terms, SEO optimizes a dealership’s Website so the dealer’s site comes up at (and stays at) the top of the leading search engines such as Google, Bing, Yahoo! and others. But that’s where the simplicity ends! Each search engine has its own set of rules (or algorithms) that, when used to the fullest, can cause your dealership’s Website to be recognized before the competition. The trouble is, these algorithms have changed a number of times, and if you don’t keep up with the changes you can quickly fall behind – and that lack of knowledge can have a negative effect on a dealership’s SEO.
In addition, there are specific keywords search engines will look for … and those who know them can use this information to their advantage. Of course, it also comes down to having great content on your Website. It must be informative and educational in addition to containing the aforementioned keywords.
Help With Traffic
Instead of wondering if they are doing it right, most dealerships employ a third-party agency to help them with their SEO efforts. On the surface, this is a good move because it gives them a much better chance to have a successful SEO strategy. But in many cases, the dealer doesn’t completely understand what he/she is getting for their money. If you don’t know what’s going on, it’s time to find out. Ask your SEO expert to show you reports. If they won’t tell you anything (example: alleged “proprietary” way of doing business), there’s an immediate red flag!
In addition, don’t be alarmed if they ask you for access to your accounts; in fact, if they don’t ask, they’re probably taking potentially harmful shortcuts to get the job done. (If you get “backlinks” from sites that are completely unrelated to your dealership, this could be why).
If you don’t think your online agency is doing everything they can for you (this includes SEO, paid search and all things online automotive advertising), we invite you to call JKR. We’ve made a name for ourselves nationwide by being completely transparent in all our business dealings, and by being accountable for what we do. Call us today at (321) 397-0777 and we’ll give you a FREE AUTOMOTIVE SEO ADVERTISING review, no strings attached!
JKR Automotive Advertising: We Move Cars.