TV advertising wins the day when it comes to automotive advertising – and advertising in general. While the Internet is without question an ever-emerging force, there has never been anything quite as effective as an expertly crafted TV commercial for an automotive dealer.
Want proof that TV advertising wins? A recent report prepared by PricewaterhouseCoopers for the Interactive Advertising Bureau showed that, while online advertising brought in a record $42.7 million in 2013, it pales in comparison to the $74.5 billion sum spent on broadcast and cable TV.
Why TV Advertising Wins the Day
Why is this number so big? Advertisers (automotive dealers included) realize that TV advertising wins because Americans are glued to their television sets. Recent Nielsen data published in February shows Americans watched an astounding 185 hours of television in December 2013. That’s six hours more than the previous year … and nearly seven times more than the amount of time people spent on their computers.
It’s precisely why major companies like Yahoo, Amazon and Microsoft are increasing their TV spending, and why JKR Automotive Advertising often recommends a TV advertising campaign to its clients. Of course, each client’s situation is different for a variety of reasons that include budget and media market.
FREE Advertising Report
Broadcast or cable, TV advertising wins the day … and your dealership could, too! If your dealership is not running television advertisements, the first question that should be asked is why not? We at JKR Automotive Advertising can answer that question for you, completely free of charge, with absolutely no obligation. At your request, we’ll do a thorough analysis of your media market and your competition to see if you’re getting the most bang for your buck with your current advertising efforts. We’ll give you our expert feedback that will help you immensely going forward. Simply fill out the form on this page or give us a call at (321) 397-0777. We’ll do the rest.