In what could be good news for radio if auto sales translate into auto advertising, Toyota experienced its first monthly sales increase since April, and joined Chrysler and Nissan in exceeding analysts’ estimates.
Toyota car sales increased in November by 6.7% to 138,000, while Chrysler sales skyrocketed by 45% to 107,000 and Nissan increased 19% to 85,000. Truck sales also showed strength, boosted by demand for Ford F-Series Trucks and GM Silverado pickups.
Automotive Advertising has traditionally provided radio with major advertising dollars, but in the most recent Media Monitors survey, Chrysler Jeep Dodge was the only Automotive Top-10 advertiser, coming in at #9. (NET NEWS 11/28). No other car manufacturer was in the Top-10 for the previous week as well.
“Four of the six largest automakers by U.S. sales beat expectations, boosting industry sales to a 13.6 million seasonally adjusted annualized rate, according to Auto Data,” added The Post. “The pace exceeded the 13.4 million average estimate of 14 analysts surveyed by Bloomberg and is the best month since sales were helped by ‘cash for clunkers’ in August 2009.”