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Automotive PPC Advertising Benefits

December 27, 2013

Automotive PPC Advertising (Pay Per Click) is an integral part of every successful car dealership’s Internet advertising strategy. PPC ads appear first, at the top of Google, Yahoo and Bing’s search results page, in a shaded area. When a consumer clicks on one of the automotive PPC ads, they are taken to the dealership’s website and the dealership is charged for this click (hence the term “pay-per-click”).

Dealers appreciate automotive PPC advertising campaigns because they’re very targeted and highly cost-effective. Dealerships only pay for clicks coming from specific keywords, in an exact area; and they have complete control over the budget. This targetability allows for strategic campaign adjustments, resulting in more leads and increased car sales.

Automotive Advertising 101

JKRAdvertising / Automotive Advertising /

December 23, 2013

Automotive Advertising 101 Effective automotive advertising works because it reaches a car dealership’s potential customers, informs them of new vehicles and services, and ultimately makes them decide to buy a car.

What are the necessary elements to make this happen?

Radio’s Impact on Automotive Advertising

JKRAdvertising / Automotive Marketing, Radio Advertising /

December 6, 2013

The efficiency of radio advertising is well-established. If you want to win the frequency game without breaking the bank, radio advertising should be in your media mix. If you are selling automobiles, it is the only medium reaching people while they are actually behind the wheel of the car you want them to replace.

The elements of an effective radio spot must grab the targeted listener’s attention. When you address the specific needs of your listener and repeat the message often enough, it will cause the desired action.

Radio production is simpler, cheaper and just as versatile as video.

The Truth About Automotive Leads

JKRAdvertising / Auto Dealer Client News, Auto Industry in the News, Automotive Advertising, Automotive Leads, Internet Advertising /

December 6, 2013

The truth about automotive leads may surprise you. Do you advertise your vehicles on websites such as Cars.com, CarGurus.com and other sites of that genre? What are your expectations of those websites? Do you expect your automotive Internet leads from these sites to be exclusively yours?